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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Until the cost of digital advertising comes down, retailers can focus on new customer acquisition and retention tactics that won’t break the bank. Prioritize content marketing. In fact, 42.7%

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How to Start Retention Marketing

Smile.io

Editor’s Note: This post was originally published in October 2016 and was updated for accuracy and comprehensiveness on Sept 5, 2019. So while customer retention marketing may have been a distant lighthouse only a few years ago, it’s now table stakes for brands that want to thrive and not just survive.

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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I worked hard.

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Best Retail Marketing Tips for 2019

retailnext

From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. More intentional community-building is a big focus for us this year,” she said.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

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