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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Digital commerce continues to be top of mind for online retailers. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. In 2016, shoppers spent more than $1.9 Mobile payments are also making an increasing impact. Take digital commerce, for example. trillion worldwide.

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How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement

Optimizely

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

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The Complete List: All 49+ Global Marketplaces

BigCommerce

At approximately $630 billion of sales in 2015 , China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’. percent of all retail spending, a higher share than that of all large economies but the United Kingdom. In the first quarter of 2016, WeChat generated $1.8 Marketplaces.

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Will Voice Shopping Change Black Friday As We Know It?

RTP blog

In 2016, Amazon promoted an additional 25% off select items and deals when ordering from an Alexa, and this year we expect to see even more incentives, especially since Amazon’s sales surpassed $3 billion for the first time ever. And for the first time ever, 53% of all orders last year came from mobile devices.

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The Reality Of The Online Customer Journey

RTP blog

By not evaluating the true speed of their checkout process, online retailers risk maintaining a site with more abandoned carts than successful orders. It’s foolproof: Since online platforms remove a major human element from the shopping equation, retailers often assume they have successfully erased human error from their site.

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Win Customers and App Downloads with App Clips

Retail TouchPoints

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers. For the full list of insights, check out our post: Market Study: Mobile Customer Experience Issues Highlight Use Cases for iOS App Clips. on a Sunday in the midst of a stage five meltdown….

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