article thumbnail

September 2021 SEO News Recap

ROI Revolution

However, some SEOs have provided examples of page titles being shortened, link text being used as a title, and other unexpected HTML being chosen. Our best recommendations: Make sure your titles aren’t too long; aim for 50-60 characters. We also encourage you to talk to your SEO team about title best practices.

SEO 78
article thumbnail

Private Blog Networks: A Penalty Waiting to Happen?

Kissmetrics

We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? At some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high-domain authority websites without much effort. That’s the dream of most SEO experts, after all. And if so, do they work well?

Blog 337
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s why in November 2016 , BigCommerce and eBay partnered up to make getting set up that much easier –– and increase revenue for savvy brands looking to grow sales without much work. I’d recommend the integration for sure!

article thumbnail

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Inflow Insights

In March of 2016, we began adding approximately 150-word descriptions to the tops of category pages for one of our clients, in addition to updating pages that already had some copy. Specific considerations that you should think about when making SEO decisions for your store’s category pages. Keyword Organization.

SEO 83
article thumbnail

How Small Businesses Plan to Grow in 2017 (+54 Stats on the State of SMB)

BigCommerce

In their place, SMB owners plan to use channels and tactics like social advertising (51%), SEO improvements (46.28%) and email marketing (40.27%) to drive top-line growth. SEO improvement: 46.28%. More than 50% of SMBs reported that they are more interested in selling on social channels than they were in 2016.

article thumbnail

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations. In fact, email was the only contact method that actually improved between 2016 and 2017. Unfortunately, it takes time to build trust organically.

SEO 225
article thumbnail

You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. The more content marketing you do, in general, the better you’ll do when it comes to SEO. Lesson #1: Get good at SEO.

Marketing 268