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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

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Ecommerce Statistics

Ecommerce Platforms

Looking for some solid data on eCommerce, CRO, social media, and automation? DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Smartinsights, 2017). CMS Connected, 2017). Statista, 2017). DDB Worldwide, 2017). Monetate, 2017).

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Hit Your Target with Smart Social Ad Campaigns. consumers are using online marketplaces. Wednesday: June 06. 97% of U.S.

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10 Advanced Twitter Tips To Help Your Twitter Account Grow Fast

Kissmetrics

Check out these four advanced Twitter tips for making sure your profile is up-to-date and positioned to attract would-be consumers. Twitter is different from its social media contemporaries. Good thing for you, all Wall Art is 50% Off right now ~ [link] pic.twitter.com/l60VC50HBn — threadless (@threadless) August 22, 2017.

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Mastercard Pop-Up Experience Showcases Literal Window Shopping

RTP blog

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. Consumers may be attached to their phones and computers, and they may be doing a lot of pre-purchase research on these devices, but the physical store is not dead.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year. Social media has become a major influence in creating trends. For example, a huge trend at recent award shows was the emergence of pantsuits instead of gowns.

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