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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

billion Facebook Messenger users in April 2017 ), brands and retailers have started to use artificial intelligence to power chatbots that allow shoppers to interact with brands in a conversational and immediate way. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

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Essential Customer Loyalty Statistics 2017

Smile.io

If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs.

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Top 10 Customer Loyalty Programs of 2017

Smile.io

If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs.

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Top 10 Customer Loyalty Programs of 2020

Smile.io

It’s that time of year again – time to take a look at the brands that made being a customer in 2020 not just a tolerable experience, but a rewarding one. What are the top customer loyalty programs of the year? The more points their customers have earned, the bigger and better the rewards they can get. What will 2021 hold?

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Walmart Sells Bonobos to Express and WHP Global for $75 Million

Retail TouchPoints

Walmart is parting with the menswear brand at a significant loss — the retail giant acquired Bonobos for $310 million in 2017 as part of a successful push to boost its digital sales. The deal marks the first joint acquisition made by WHP Global and Express since finalizing their strategic partnership earlier in 2023.

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WEBINAR: Evolving Beyond Email in Ecommerce

Optimizely

The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. In this joint webinar with MarketingProfs, you’ll learn: The importance of building brand and customer loyalty for ecommerce success. …and much more.

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