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How Contextual Commerce Improves Customer Loyalty

Optimizely

billion Facebook Messenger users in April 2017 ), brands and retailers have started to use artificial intelligence to power chatbots that allow shoppers to interact with brands in a conversational and immediate way. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

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Walmart Sells Bonobos to Express and WHP Global for $75 Million

Retail TouchPoints

Walmart is parting with the menswear brand at a significant loss — the retail giant acquired Bonobos for $310 million in 2017 as part of a successful push to boost its digital sales. The deal marks the first joint acquisition made by WHP Global and Express since finalizing their strategic partnership earlier in 2023.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

These days it’s easy to feel a bit too reliant on your marketing technology. This technology relies on the human element to succeed, and that’s where your role as a technologist comes into play. You, the marketer, are the one who chooses how to implement, use, and succeed in using new technology. Rest assured that won’t happen.

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An Advanced Approach To Fraud Protection

RTP blog

Javelin’s 2018 Identity Fraud Report found account takeover fraud tripled in 2017, resulting in $5.1 Protection now requires a much more advanced approach, and in 2019 we’ll start to see retailers leveraging advanced technology to stay one step ahead. As Senior Vice President, Technology Services, KC Fox heads Radial’s technology team.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

RTP blog

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. This is why Nordstrom’s recent acquisitions of BevyUp and MessageYes are intriguing.

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Post-Merger Culture Clashes Can Imperil Innovation

RTP blog

That difference can be in the products it makes, the technology it uses — even the way it advertises and sells a boring commodity item. Another recent Walmart acquisition, Moosejaw Mountaineering , is well-known for its quirky, sometimes naughty approach to customer communication. Perhaps, but it doesn’t happen automatically.