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The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

Retail TouchPoints

COVID-19 accelerated the adoption of digital technologies by several years — indeed, it has been reported that 10 years’ worth of ecommerce progress was made in the span of three months during 2020 alone. Meanwhile, customers expect a buying experience that is tailored to them, from pre-purchase to ordering and beyond.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. In their home?

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Returns Reimagined: How Tech Can Help

Retail TouchPoints

As stores try to balance protecting profit margins while delivering a unified customer experience, the escalating cost of returns has reached a breaking point. The ability to aggregate data across every channel in real time and predict behavior enables stores to deploy a more dynamic and personalized approach.

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Holiday Season 2020 Will be Different. Here’s How

lateshipment

With the Coronavirus pandemic still looming large, Holiday Season 2020 will be similar to the months of March through October than when compared to last year’s holiday season. With this data in hand, retailers can take action to meet their customers’ expectations. Holiday season 2020 from a consumer standpoint.

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The 5 Best PPC Companies of 2020

Kissmetrics

To make matters worse, choosing the best PPC company for your business presents a new set of challenges. Neil Patel Digital — Best data-driven multi-channel PPC agency. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. Multi-channel PPC services.

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Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. It boils down to customer engagement across the entire customer journey.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

We’ll take a deep dive into emerging tech such as haptic imagery, conversational artificial intelligence (AI) and augmented reality (AR), and see how innovative brands like Apple, Disney and Journey are applying SETs to create full or partial sensory experiences that increase brand recognition and build customer loyalty online.