ROI Revolution

MARCH 12, 2020

Published March 12, 2020. And the stock market has become increasingly volatile. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

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ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. Social Media News.

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Retail TouchPoints

SEPTEMBER 23, 2021

Ecommerce spending in November-December 2020 rose an astounding 45.2% Using social media to promote anything especially appealing about your delivery methodology, such as free shipping, strongly guaranteed holiday arrival or a percentage of your sales going to a philanthropic cause. over the previous year, according to the U.S.

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ROI Revolution

OCTOBER 7, 2020

Published October 7, 2020. 2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands.

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ROI Revolution

JUNE 17, 2022

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2

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ROI Revolution

SEPTEMBER 24, 2021

US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. million in 2020. Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 Social media ad spend will surpass $56 million this year, with advertisers spending an average of $153.85

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Inflow Insights

MARCH 27, 2020

eCommerce PPC Marketing Strategies. #1: 1: Use a “See, Think, Do” Social Media Ads Strategy. The cost of ads on social media platforms is rising steadily. Segmenting and optimizing social media ads to each stage of the marketing funnel is key. Get in touch.

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Kissmetrics

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Sound good?

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ROI Revolution

MAY 9, 2022

With new technology like AI and machine learning critical for modern digital marketing, ecommerce personalization technology strategies are transforming. In 2020, 46% of marketers used machine learning and algorithms for personalization, up from 26% in 2018. Email Continues to Deliver Strong ROI and Value for Marketers.

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ROI Revolution

NOVEMBER 9, 2020

Published November 9, 2020. Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. Evaluate Your 2020 Performance YTD. paid search, social media, email, organic, etc.).

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ROI Revolution

DECEMBER 2, 2021

That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. billion in 2021 after growing $9 billion in 2020. Social commerce is also driving the omnichannel movement forward this holiday season.

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ROI Revolution

SEPTEMBER 6, 2022

Since 2020, many brands have benefited tremendously from consumers being home and having disposable income – but that may not be the case for the 2022 holiday season. Whether you’re advertising through paid search or social media, free shipping alone isn’t enough.

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ROI Revolution

DECEMBER 14, 2021

This year, as shoppers increasingly feel comfortable with in-person shopping, in-store shopping was up 48% over 2020. That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. December 2. billion in revenue.

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Kissmetrics

AUGUST 18, 2020

Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Because people searching for transactional terms are more likely to spend money. million mobile social media users across the globe.

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ROI Revolution

SEPTEMBER 7, 2021

The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? You can claim your copy of The 2020 Retailer’s Holiday Ecommerce Playbook here. 2020 holiday shopping ecommerce: Where are we coming from?

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ROI Revolution

NOVEMBER 2, 2021

Suppliers will face an additional $12 billion in manufacturing costs in 2021 over 2020 ( Salesforce ). increase over 2020. YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. billion to $185.88

eCommerce 144

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ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

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ROI Revolution

JUNE 14, 2022

between 2020 and 2022. You’ll discover insights from apparel brands that took our State of Digital Marketing Survey, plus data from outside research. Apparel is one of the online shopping categories that grew the most during the COVID-19 pandemic , with US retail ecommerce revenue surging 41.6%

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ROI Revolution

OCTOBER 12, 2021

Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Channel: Paid Search Advertising. Channel: Paid Social Media Advertising.

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ROI Revolution

OCTOBER 5, 2021

In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? – Stephen Smith, Product Feeds Team Lead.

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ROI Revolution

AUGUST 3, 2021

Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? Probably not, but if you want to take a step back in time to reflect on how much our world has changed since the holiday season last year, look no further than our 2020 Holiday Guide. See our Cyber Week 2020 recap post for more.

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Inflow Insights

JANUARY 21, 2022

Editor’s note: This article was originally published in 2020. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Social media (Facebook, Instagram). It has been updated for accuracy and to reflect modern standards.

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ROI Revolution

JUNE 29, 2021

2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise.

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ROI Revolution

AUGUST 5, 2021

Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Shopping Ads and Free Listings).

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ROI Revolution

JULY 6, 2021

Creating a detailed schedule of all marketing initiatives, tests, promotions, budgets, and 2021 competitive trends can make the difference between year-over-year growth or flat (or even declining) performance. 2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. June 29 update.

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ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. On Cyber Monday, shoppers spent spent 1.4%

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ROI Revolution

JULY 8, 2020

Published July 10, 2020. How Coronavirus Is Impacting Ecommerce [July 2020]. COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market. Infographic] Amazon Prime Day 2020. June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest. Microsoft Advertising LinkedIn Targeting.

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Inflow Insights

APRIL 3, 2020

By September 2020 , Google will make mobile-first indexing the default for all websites. This means that it’s essential to optimize your mobile website’s design and speed if you want to increase your odds of being discovered at the top of the search engine results pages (SERPs) on any device. Content Pruning Case Study #2.

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ROI Revolution

MAY 4, 2020

Published May 4, 2020. It feels like the entire marketing ecosystem is changing right before our very eyes. Now that we’re on our computers at home all the time, it makes sense that we’d be searching more on them. This is just one of the many ways that COVID-19 has really thrown marketers for a loop over the past several months.

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eCommerce CEO

DECEMBER 2, 2018

As you test, you can add in a blog or social media page to further prove your authority. You can also use this search market research tool and use a repeatable process to understand the realistic rank potential of your target keywords. By 2020, it will reach $350 billion in sales. It’s turning into a cult.

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ROI Revolution

DECEMBER 10, 2019

That being said, this year’s Prime Day was larger than last year’s Black Friday and Cyber Monday combined, so we can expect Amazon Prime Day 2020 to be especially impressive! Check it out as a primer to help you get in a mindset of success for 2020’s Prime Day! Top 6 2019 Digital Marketing Trends for Growing Brands.

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Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. The shortcomings of this strategy were already evident before 2020. Unified: Evolving Toward a Single Source of Transactional Truth.

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Kissmetrics

JUNE 22, 2021

If you’re able to hit that smaller goal, the hedgehog model says to treat them well and deliver great content they’ll share with their friends across their social media channels. Buffer believes in showing gratitude, which helps make their social media management tool so valuable for content marketers.

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ROI Revolution

APRIL 2, 2020

Published March 12, 2020. Last updated April 2, 2020. And the stock market has become increasingly volatile. The credits can be used until the end of 2020. Adobe releases 2020 Digital Economy Index. The maps on this site compare the pollution levels between March 2019 and March 2020. Amazon update.

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ROI Revolution

DECEMBER 3, 2020

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

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ROI Revolution

NOVEMBER 4, 2020

Published March 12, 2020. Last updated November 4, 2020. Social media pandemic performance stats. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. Claim your spot! 11/4 update. pre-pandemic.

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