Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. MINISO controls the entire value chain, from product design to marketing and sales.

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Retail TouchPoints

APRIL 13, 2023

For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment.

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Retail TouchPoints

OCTOBER 4, 2021

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. Salesforce expects U.S.

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GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. B2B marketers must boost their mobile efforts to capitalize on this rapid trend.

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Retail TouchPoints

NOVEMBER 3, 2021

The brand is working to “make sure we are in tune with local markets and the operating dynamics that we’re working with today,” according to CFO Jane Nielsen. Ralph Lauren also opened its second Emblematic concept store, which emphasizes omnichannel operations, in Shanghai during Q2. Revenue grew 26% to $1.5

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Retail TouchPoints

MARCH 26, 2021

Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare will develop and execute global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers.

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Retail TouchPoints

APRIL 12, 2021

Bed Bath & Beyond has launched the “Home, Happier” omnichannel brand campaign, designed to inspire shoppers to celebrate the role the home plays in their lives. The fully integrated campaign will be anchored by a 30-second TV spot airing nationally beginning on April 14. Associates will play an important role as well.

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Retail TouchPoints

MARCH 1, 2021

It’s all part of Sephora’s larger omnichannel strategy, which also includes the debut this week of a buy online, pick up in-store (BOPIS) offering that will be available at all freestanding stores by April 2021. Markets include Greater Los Angeles, Greater New York, New Jersey, Greater Chicago, Minneapolis, Ohio and Wisconsin.

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Retail TouchPoints

APRIL 13, 2022

Ask Chris Abbruzzese, VP of Trade Marketing for Bollé Brands , how the company increased year-over-year sales by 456% from January 2020 to January 2021, and the answer will be a somewhat unlikely one: augmented reality (AR). The first campaign, launched in summer 2021 for the Bollé Chronoshield eyewear, generated nearly 2.5

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Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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Retail TouchPoints

JANUARY 26, 2021

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1.

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Retail TouchPoints

JANUARY 12, 2021

Chapter One of the 2021 National Retail Federation Big Show may be online instead of in-person, but that isn’t stopping the NRF from putting together an all-star lineup. The two will discuss meeting today’s shopper where they’re at, potential business disruptions in the near term and how 2021 is likely to unfold at stores across the nation.

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Retail TouchPoints

FEBRUARY 22, 2022

Following better-than-expected Q4 and full-year 2021 results, the Macy’s, Inc. Activist investor Jana Partners took a stake in Macy’s in October 2021 and pushed the company to separate its ecommerce business from its brick-and-mortar operations. I am proud that Macy’s, Inc.

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Retail TouchPoints

JANUARY 27, 2021

Below, Shokrian shared his take on issues including: How COVID-19 impacted brand positioning and growth ; Why MeUndies is integrating social responsibility into its broader community-building efforts; Which omnichannel investments are top priorities in 2021; and His leadership lessons from 2020.

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Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. There’s no time like the present to reap the rewards of D2C marketing. Tom Treanor is the Chief Marketing Officer for Treasure Data.

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ROI Revolution

SEPTEMBER 7, 2021

Published June 29, 2021 | Updated September 7, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. Jackson: The metaverse is the wild west, to be sure.

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Retail TouchPoints

MARCH 2, 2021

Macy’s has announced a series of changes to its senior leadership team, including the elimination of the Chief Operations Officer role, as it moves forward with its “Polaris” omnichannel transformation strategy. In her new position as CIO, Miller will work to improvement Macy’s omnichannel experience and modernize the retailer’s platforms.

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ROI Revolution

NOVEMBER 2, 2021

Published June 29, 2021 | Updated November 2, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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Retail TouchPoints

SEPTEMBER 7, 2023

Books-A-Million will leverage its 231 stores to offer same- and next-day delivery using the white label Walmart GoLocal service, which Walmart introduced in August 2021. In the coming weeks, Books-A-Million will roll out the service nationwide, beginning in the Southeast and Midwest markets. Orders placed before 3 p.m.

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Retail TouchPoints

MAY 21, 2021

Retail results for Q1 2021 have been promising so far, showing that the economy may finally be emerging from a long, slow year. Large retailers like Target and Walmart continued to thrive in Q1 2021 on the back of their large store footprints and strong omnichannel presence.

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Ecommerce Platforms

AUGUST 10, 2021

The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. What will Participants of 2021 Make it Big Virtual Conference Learn? Conquering High-Risk Verticals with Influencer Marketing. The LineUp.

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Retail TouchPoints

DECEMBER 22, 2022

Linnartz was appointed President of Marriott in 2021 and currently is leading the hospitality brand’s multi-billion dollar technology transformation, designed to improve customer experience, drive topline revenue and increase operational efficiency. Linnartz will officially join the athletic performance brand on Feb. ” .

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ROI Revolution

MAY 20, 2021

Published May 20, 2021. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core.

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Retail TouchPoints

JANUARY 29, 2021

Walmart is expanding and revamping its media business, with a new name and a greater emphasis on in-store omnichannel experiences. Walmart has entered a partnership with The Trade Desk to launch a demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season.

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Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. According to Gartner , 87% of brands expect to compete on customer experience in 2021. Leveraging Conversational Marketing.

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Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay.

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Retail TouchPoints

FEBRUARY 28, 2023

In June 2021, owner HBC decided to separate the Saks Off 5th ecommerce and store operations into two separate businesses, with the digital business being supported by a $200 million investment from Insight Partners. SaksOff5th.com has appointed former Untuckit executive Julie Mares to the newly created role of SVP of Ecommerce.

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lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. eCommerce is growing (higher, further, faster).

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ROI Revolution

OCTOBER 5, 2021

Published June 29, 2021 | Updated October 5, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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eCommerce Gifts Shipping Costs SEO 120

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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Channel Technology Management Customer Experience 545

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist.

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Retail TouchPoints

JULY 13, 2023

JD Sports , a global retailer with more than 3,000 stores worldwide, has adopted a suite of solutions designed to boost its growth in Canada, a market the retailer entered in 2021. The company currently operates 23 stores in Canada under the JD , size? The Retail Management Suite from Jesta I.S.

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POS Omnichannel Supplies Mobile 242

Retail TouchPoints

NOVEMBER 22, 2021

Andrew Gray, EVP and Chief Commercial Officer, has expanded his responsibilities to include driving product leadership, elevating Foot Locker’s omnichannel marketing and accelerating customer and commercial development. Foot Locker expanded its global reach with the purchase of two retailers in August 2021.

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Retail TouchPoints

DECEMBER 15, 2022

Serrano’s retail career has included work on product, marketing, consumer store and digital experiences and supply chain, providing her with a strong background in omnichannel. She knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace.

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Retail TouchPoints

AUGUST 11, 2022

The partnership will allow Ferragamo to fortify the online components of its omnichannel strategy, including its presence on the Farfetch marketplace, while also leveraging the platform’s promotional opportunities to engage with millennial and Gen Z consumers via digital experiences.

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Omnisend

NOVEMBER 18, 2021

The 2021 holiday season is already different from holiday seasons of the past, starting with manufacturing and trickling down to shipping. That’s where automation , through a marketing platform like Omnisend, comes into play. The dates to keep in mind for 2021 are as follows. Reading Time: 5 minutes. Bulk print labels.

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