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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer. In addition to jewelry and catalog showroom display items, Service Merchandise also had several self-service items that were located on shelves and taken by the customer to checkout as in a traditional retail store. Ahead of its Time. What’s Next?

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

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What is Buy Online Pickup In Store (BOPIS)? The Complete Guide for Omnichannel Retailers

Fabric

Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

has named Reliance Retail Ltd. as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. in a statement. “We in a statement.

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NRF 2021: Learning from Nordstrom, Target and Others’ Best-in-Class Customer Experiences

Retail TouchPoints

This phenomenon helped large, digitally savvy retailers like Target , Home Depot and Walmart thrive and earned them spots among the top 10 retailers in CI&T ’s Connected Retail Report , which was presented during Chapter 1 of the 2021 NRF Big Show.

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