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How These Three Pillars Can Soften the Bullwhip Effect in Your Supply Chain

Retail TouchPoints

Supply chain challenges are nothing new, but they are newly in the spotlight as massive consumer delays and shortages affect the shopping public. There is no quick fix for the supply chain snarls facing brands, and the problems won’t miraculously resolve on December 31. Diversify channels to sidestep disruptions.

Supplies 303
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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Ultra-rapid grocery delivery will gain further influence.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Prior to his promotion to CTO , Krepsik served as Quotient’s Chief Analytics Officer from April 2021 through June 2021.

Retail 286
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 184
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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor enthusiasm continued to grow into 2021, when 164.2 54% of Americans ages six and up enjoyed at least one outdoor activity in 2021. Outdoor activity increased by 6.9% That’s a jump of 7.1

Outdoor 88
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Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

In fiscal 2021, QVC U.S. Campbell and her team are tasked with growing digital revenues separate from QVC’s and HSN’s traditional multi-platform experiences. fulfillment center operations, supply chain, customer support, global business services, procurement and corporate real estate and workplace services.