article thumbnail

5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. The fact is, PPC works on many ad networks, not just Google Shopping.

article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of total ad spend in 2021 compared to 11.6%

PPC 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few. Other retailers also are following Amazon’s lead , whether they know it or not, evidenced by the recent explosion of third-party marketplaces and retail media offerings.

article thumbnail

10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Most online marketing — like PPC and paid social — is intrusive. We know eCommerce campaigns can be complicated for online retailers to design and execute properly.

Marketing 144
article thumbnail

How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. This change is due to hit in 2021, to give businesses that are currently focused on the impact of the pandemic time to prepare. .

article thumbnail

9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

holiday retail sales were projected to be about $950 billion in 2022. Prepare for the holidays with PPC campaigns. In some instances, sales increased by over 70% when retailers offer bonus packs or bundles. 6 Ways for Retailers to Grow Their Business. So it’s crucial to consider your holiday promotions carefully.

article thumbnail

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. This is a huge mistake.

eCommerce 109