For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Retail TouchPoints
MARCH 9, 2023
Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.
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