Remove 2022 Remove Customer Data Remove Mobile Remove Omnichannel
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 284
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. Invest in First-Party Data.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

billion in digital spending in 2022 alone. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. CDPs aggregate the data across this trail to create a unified view of each customer.

Retail 264
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Turning Retail Losses into Profits

Retail TouchPoints

A critical area of focus is transforming their business into more profitable omnichannel platforms. in 2022 amidst the pandemic. This downturn persisted even as ecommerce evolved into a mobile-first business over the decade. This downturn persisted even as ecommerce evolved into a mobile-first business over the decade.

Retail 246