Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Not to toot our own horn, but we hit the nail on the head with this one.

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Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media.

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Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Retail TouchPoints

JULY 26, 2022

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. For retailers, 2022 is about playing the long game.

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Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has had the post on an interim basis since the May 2022 departure of former CMO Greg Revelle. I’m thrilled to have Christie step into the role of Chief Marketing Officer,” said Gass in a statement. 18, 2022.

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Retail TouchPoints

MARCH 28, 2022

At the end of February 2022, the company made a significant mark on the Big Apple, opening a 7,974-square-foot flagship in SoHo. Liu oversees the MINISO business, including product marketing, PR, user operations and global ecommerce, so he shared some exclusive insights into the company’s expansion plans and priorities.

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

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Retail TouchPoints

NOVEMBER 9, 2021

The retailer already has phased in the $15 per hour minimum wage across several markets and plans to hit this target nationally for both new and current associates by May 2022. The retailer has partnered with Guild Education , an education and upskilling platform, to build the program. “As

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Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Meghan Stabler is a highly experienced business executive with deep experience in all aspects of marketing, product management, strategy and digital transformation.

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Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

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Retail TouchPoints

DECEMBER 20, 2021

These new blended shopping habits are evolving and will be key to building brand loyalty in 2022 and beyond. These expected omnichannel shopping experiences will fuel the brand relationships that consumers crave and will keep them coming back for more. Search provides a unified view and helps retailers bridge an omnichannel experience.

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Retail TouchPoints

APRIL 20, 2022

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

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Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Madison Reed, which announced $33 million in new funding in April 2022 , began as an online-only DTC company but has expansive omnichannel ambitions.

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Retail TouchPoints

MAY 10, 2022

Ingka Group , which operates 392 IKEA stores across 32 markets, will invest more than €3 billion ( $3.16 The retailer is aiming to make itself accessible for customers whenever and wherever they want to interact with IKEA by expanding the availability of omnichannel services. dubbed studios.

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Retail TouchPoints

NOVEMBER 18, 2021

Macy’s is continuing its omnichannel evolution with the launch of a curated digital marketplace for both its flagship brand and Bloomingdale’s slated to open in the second half of 2022. The change in closure plans goes hand in hand with the retailer’s expanded digital presence.

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Retail TouchPoints

NOVEMBER 11, 2022

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

NOVEMBER 9, 2022

The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia. The company’s former CEO, Sonia Syngal , left in July 2022 following a challenging Q1 2022 that saw the company’s net sales fall by 13% to $3.5

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Retail TouchPoints

MARCH 6, 2024

million generated in 2022. In only its second full year as a public company, Warby Parker generated net revenue of $71.7 million in 2023, 12% higher than the $669.8 Additionally, the eyewear retailer increased average revenue per customer 9.3% in 2023, to $287 , and boosted its number of active customers 2.5% , to 2.33

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Retail TouchPoints

FEBRUARY 21, 2022

Today’s shopper now expects a seamless omnichannel experience, convenient delivery options and an array of sustainable products — as detailed in new research from Capgemini. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1. Expediting delivery with last-mile capabilities.

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Ecommerce Platforms

MARCH 9, 2022

When you’re trying to innovate in your chosen market, you need an ecommerce environment that’s agile, and scalable – just like you. There’s also a comprehensive app market, where startups can access unique functionality specific to the needs of their budding websites. Shopify Review (Mar 2022): Is Shopify the Best Ecommerce Platform?

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Retail TouchPoints

MAY 20, 2022

“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

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Retail TouchPoints

JULY 19, 2023

The retailer began piloting same-day delivery with OneRail in select markets in 2022. This same-day delivery expansion delivers on our Total Home strategy to bring more omnichannel shopping capabilities to DIYers and Pros alike.” “The Orders placed on Lowes.com or the retailer’s mobile app by 2 p.m.

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Retail TouchPoints

DECEMBER 1, 2022

Bundschuh’s digital experience over the last 20 years includes leading ecommerce and digital marketing at companies such as The Goodyear Tire & Rubber Company. His most recent experience was as EVP and Chief Digital and Technology Officer for Nationwide Marketing Group. “A

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Omnichannel Customer Data eCommerce Platforms Technology 241

Retail TouchPoints

DECEMBER 22, 2022

The winners were revealed and celebrated at the 2022 PAVE Gala earlier in December in New York City, and now we’re spotlighting their craftsmanship with a special report and interview series featuring the leaders driving these projects. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City.

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Omnisend

JANUARY 17, 2022

Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. Email marketing. SMS marketing. Methodology.

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ROI Revolution

OCTOBER 10, 2022

In this video, learn about Q4 2022 holiday trends from ROI Revolution paid search experts Alicia Tobey and Abigail Lorentzen. Q4 2022 Holiday Trends: Video Transcript. We’re here today to talk about Q4 2022 holiday trends. This involves maintaining an omnichannel presence to capture that user in all purchasing stages.

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Retail TouchPoints

MAY 10, 2023

In January 2022 , Mattress Firm filed for an IPO, but cited market volatility when it put those plans to bed one year later , clearing the path for an acquisition. Following to close of the acquisition by Tempur Sealy, Mattress Firm will continue to operate as a separate business unit within the company.

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Retail TouchPoints

JUNE 5, 2023

The growth was driven in large part by store reopenings — approximately one-third of Lululemon’s 71 China stores closed for part of Q1 2022 due to a resurgence in COVID restrictions — but the new locations could help maintain high growth rates in the country. billion , representing 15% growth from Q2 2022. billion and $9.51

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Retail TouchPoints

APRIL 21, 2023

She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer.

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Ecommerce Platforms

SEPTEMBER 1, 2022

Many cheap POS solutions are available on the market today, but not all will offer the functionality you need. Integrations: Ideally, your POS will also work alongside a range of other tools, such as your accounting apps, and software for marketing and accounting. Consider investing in ecommerce.

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Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

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Retail TouchPoints

JANUARY 4, 2022

With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. It’s not very often that the capitalists can create a market demand, though the metaverse seems to be heading that way.

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Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

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Retail TouchPoints

DECEMBER 22, 2022

Under Armour has appointed Marriott International President Stephanie Linnartz as its President, CEO and member of its board of directors following a search that began in May 2022. 27, 2023, succeeding Patrik Frisk, the former President, CEO and member of the board of directors who stepped away from the role in June 2022.

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Ecommerce Platforms

AUGUST 15, 2022

Read below for all the Make it Big Conference details for 2022, including: What is Make it Big? Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. What is “Make it Big 2022”? When is Make it Big 2022? Where is Make it Big 2022? Where is it?

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