Remove 2023 Remove Consumer Remove Customer Data Remove Recommendation
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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems. Retail is already changing.

eCommerce 243
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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. What is Ecommerce Personalization?

eCommerce 126
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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Moving onto 2023, we need to draft our plans early to reach our goals for the year. The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. But the time to relax isn’t just here yet.

eCommerce 130
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 283
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO.

Games 217