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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

You have come to the right place to look back on the e-commerce sector in 2023 and what trends to arrive in 2024 to increase its sales rapidly. Statistics confirm that e-commerce sales in 2023 crossed 6.5 trillion dollars and will cross 8 trillion dollars by 2026. billion people from 2022 to 2023.

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Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to 3rd Party Marketplaces and Social Media

365 Retail

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g.,

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. Instead, they’re giving way to a new era for the beauty industry in which online shopping, social media trends and emerging tech (e.g.,

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., The best way to do this successfully is through an innovative sales strategy: Live selling.

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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. Simply put, omnichannel commerce is a strategic approach to retail that focuses on delivering seamless customer experiences – whether the shopper is buying online from a mobile device, on a computer, or in a physical store.