Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 283

Marketing Customer Loyalty Omnichannel eCommerce 283

Retail TouchPoints

JUNE 13, 2023

Note: These findings are excerpted from Inflow’s annual eCommerce Best in Class Report , which reviews 150 data points across 10 top ecommerce websites to identify emerging trends, legacy features and conversion strategies trending downward in 2023. Read more about our research methodology here.

eCommerce 308

eCommerce Payment Services Conversion Optimization Payments 308

Kissmetrics

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Social Media 331

Social Media Marketing Information Other 331

Kissmetrics

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. Let’s get started!

Food and Beverages 299

Food and Beverages Article Document Marketing 299

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

DECEMBER 18, 2020

As such, e-commerce store owners need to find innovative ways to stand out from the crowd. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo. Finding Apps Similar to Wanelo. For sellers, this gave them access to a huge market.

Merchant Services 363

Merchant Services eCommerce Social Media Customer Loyalty 363

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

MAY 28, 2021

If you have it in place, you can expand your customer base and quickly grow your business. Here are some of the tips you need to know. Here are some of the tips you need to know. To attract locals from various locations, you probably need to adopt a local SEO strategy. Boost Local Marketing Results.

SEO 338

SEO eCommerce Information Consumer 338

Kissmetrics

JULY 31, 2021

How do you create a conversion funnel, though, and how do you get the most from this tool? The AIDA model is the traditional way to track the customer journey. Interest: Next, you build their interest in your product. Action: Finally, you encourage a prospect to take the desired action?turning Let’s take a look.

Download 361

Download Social Media Subscription Customer 361

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 220

Shipping Costs Improvements Live Chat Retail 220

Kissmetrics

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media 278

Social Media Marketing Improvements Subscription 278

Kissmetrics

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Marketing 361

Marketing Social Media SEO Workshop 361

365 Retail

MAY 10, 2024

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? Let’s explore: Drive insights: People are constantly telling you about themselves.

White Paper 116

White Paper Retail Information Customer Data 116

Kissmetrics

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. Let me guess. Yet, crickets.

SEO 347

SEO Social Media Blog Information 347

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace.

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It Your goal is to reach a bunch of new people on social media.

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. This guide should help get you started. What Is Customer Acquisition?

Customer 276

Customer Social Media Customer Retention eCommerce 276

Kissmetrics

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Most people have.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. There Are Regulations You Have to Follow.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357

Marketing Social Media SEO Presentation 357

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

Social Media 254

Social Media Gifts Omnichannel Consumer 254

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Social Media 329

Social Media Improvements Information B2C 329

365 Retail

MAY 15, 2024

But with more pressure than ever to hit revenue goals, European retailers must find smarter ways to acquire new customers. First-party data can help overcome these challenges. But first you need to know how to work with it and what to do with it. You simply will not have a holistic view of your customers.

Retail 58

Retail Customer Data Social Media Management 58

Kissmetrics

AUGUST 28, 2020

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business. First things first, why do you need an SEO agency?

SEO 320

SEO Recommendation eCommerce Marketing 320

Kissmetrics

JULY 5, 2021

Even for seasoned marketers, creating compelling content is a challenge. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. All you have to do is repackage those valuable tidbits and present them to your audience. Here’s how.

Social Media 316

Social Media Reference Marketing Presentation 316

Kissmetrics

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Laws and Ethics Marketing in General.

Marketing 290

Marketing SEO Social Media Information 290

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. Let’s begin the countdown… 5. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.

Retail 235

Retail Supplies Merchant Services Social Media 235

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance.

Marketing 362

Marketing Social Media Blog Improvements 362

Retail TouchPoints

MAY 31, 2023

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. Upon receiving a harsh or negative review, there are seven things I would encourage you to emulate and implement.

Merchant Services 235

Merchant Services Improvements Social Media Mobile 235

Algopix

SEPTEMBER 20, 2023

With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. The Role of Pricing in eCommerce Before we dive into the strategies, it’s essential to understand the significance of pricing in eCommerce.

Shipping Costs 128

Shipping Costs Shipping eCommerce Social Media 128

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You are digesting as much content as you can.

Marketing 363

Marketing Recommendation Other Customer 363

Kissmetrics

OCTOBER 3, 2020

Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Kissmetrics

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience.

Social Media 298

Social Media Marketing Document B2B 298

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. We’ll take you through three unique ways you can use augmented reality to, well, augment your retail advertising strategies. Face Effects: Digital Fitting Rooms.

Customer Experience 311

Customer Experience Customer Clothing Gifts 311