Tue.May 19, 2020

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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Forrester eCommerce

The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets, technology plays a vital role in business survival and success during this recession. The coronavirus and efforts to contain its threats have […].

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Using HubSpot Topic Clusters To Improve SEO

Groove

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. It’s important to understand that the future of eCommerce search engine optimization is driven by the way humans search, and not by search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

SEO 370
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Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Forrester eCommerce

Facebook, Inc. announced plans to acquire GIPHY for $400 million. Instagram already integrates with GIPHY today, primarily so users can add gifs to their Instagram Stories. In its announcement, Facebook, Inc. says it plans to “further integrate their gif library into Instagram and our other apps,” and notes that half of GIPHY’s traffic today comes […].

Other 468
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30 Lessons After 30 Million SEO Visitors

Kissmetrics

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right?

SEO 363
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Dependability Demands Of Your VDI Infrastructure Are Skyrocketing

Forrester eCommerce

In recent weeks, COVID-19 forced many organizations to either scale up their existing virtual desktop infrastructure (VDI) deployments or set up a new one. Either of these approaches is a rushed response to an evolving business continuity risk, as a significant percentage of employees are now forced to work remotely. Your IT continuity risks are […].

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How to Think About Your Tech Stack Strategically during COVID-19

Optimizely

This blog post was contributed by David Campbell, CEO of Tropic. Tropic is a Buyer Enablement Platform designed to make researching and buying the right software quick and easy, and they are a partner of Zaius. . We have seen an influx of marketing software decisions during Covid-19, and we’ve categorized those decisions to help other brands optimize their stacks. .

More Trending

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How to Use Squarespace – Complete Tutorial on How to Create a Squarespace Websites

Ecommerce Platforms

A Squarespace website is easy and fast to build from scratch, even without a prior web designer experience. Apart from being intuitive, the platform offers all the tools you need to get your site up and running in one place. For about 17 years, Squarespace has helped millions of customers build websites. This website builder and content management system (CMS) comes with an enormous knowledge base.

eCommerce 171
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How UK Employees Feel About COVID-19 Now: A PandemicEX Update

Forrester eCommerce

In late March we fielded the first wave of our PandemicEX survey to more than 1,000 workers across Europe. Six weeks later, in early May, we reached back out to see how a life of lockdown and working from home had changed employees’ attitudes and behaviors. We found: UK workers are optimistic about the long-term […].

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eBay Fees Too High? Here Are 5 Ways To Lower Them

SellBrite

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S. sellers, and sellers ranked it as the top ecommerce site for profitability, according to a survey by EcommerceBytes.

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B2B Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — against 29 criteria.

B2B 317
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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Should I start my wholesale business on WooCommerce?

TradeGecko

If you are looking for a quick and cost effective way to launch a wholesale store online, WooCommerce is a great option for you firstly because it's FREE.

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The Effect Of COVID-19 On UK Consumers? Financial Well-Being

Forrester eCommerce

Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation. To understand how the pandemic has so far impacted consumer finances and behaviors, we surveyed 1,118 UK online adults in April 10–15, 2020 and found that UK consumers: Are already feeling the […].

Consumer 292
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Global Ecommerce Compliance for Software and SaaS Companies

FastSpring

Millions of online shoppers share their personal information with businesses each and every day. While this information allows ecommerce merchants to further customize the consumer buying experience, it does come with quite a bit of responsibility for merchants to ensure the privacy and security of this personal data. Recent high-profile security breaches have had consumers asking for tighter regulations for protecting their personal data.

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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester eCommerce

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore. The Leaders for B2C in 2020 are Adobe, Salesforce, and commercetools.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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What is Ecommerce?

ecomdash

Ecommerce is any type of business transaction that is performed online, but involves various activities. Read more about what ecommerce is. The post What is Ecommerce? appeared first on Ecomdash.

eCommerce 144
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Introducing The Forrester Wave: Cloud HCM Suites, 2020

Forrester eCommerce

Prior to the pandemic, the majority of global software decision-makers were dissatisfied with their existing Human Capital Management (HCM) products and were evaluating other products. With COVID-19, this dissatisfaction is now acute and digital workforce transformation has accelerated. Having the right HCM technology to transform your organization’s people and workforce strategies are no longer ‘nice […].

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5 Tips on How to Create a Captivating Product Review Email [+Examples]

Omnisend

Reading Time: 6 minutes. With 93% of customers saying online reviews impact their purchasing decisions, retailers can’t afford to ignore them nowadays. But a standard, predictable “leave a review” message likely won’t bring you the stunning results you seek. Hundreds of brands send that same email. Why should customers spend their time writing a review for you and not others?

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How to create an Email Master Template step-by-step

Email Audience

You might be looking to make a Email Market Template for your email marketing. In this post I’ll show you the approach reviewing and re-creating a specific master template. I’ll take you through the process and the steps I took during a particular project, which tends to cover a lot of elements from simple starting with need, all the way to advanced email modules.

Channel 100
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Get MACH Ready with Orium, Commercetools, and Contentstack

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What Google’s $800 Million Pledge Means for Your Small Business

Korona

It's not just been governments that have promised support for small businesses through this COVID-19 pandemic. In response to recent financial hardships that many businesses now face, Google (which, to be fair, has a value greater than that of many nations' governments) announced an $800 million pledge to support "small- and medium-sized businesses (SMBs), [.].

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The Definition of Ecommerce APIs

GetElastic

APIs are critical to headless commerce , but how do you define an ecommerce API, exactly? At a high level, it may help to understand what an API is before we narrow down on what an ecommerce API is. The official definition of API: "An application program interface ( API ) is a set of routines, protocols, and tools for building software applications.

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Embracing agility at the most critical moment of the shopper?s journey

Talkoot

Announcing an integration between Talkoot x Shopify. Shopify has brought D2C commerce to the masses. A store can be created in less than an hour. There are now over 500,000 Shopify sites selling everything from shoes for cats to custom chopsticks. It’s a new world of D2C and its crowded. Very crowded. The stakes are high even for mature brands with a loyal customer base.

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12 Shopify Marketing Tips to Grow your Sales

Omniconvert

What is Shopify? You can’t afford to take tips about content strategies from a stranger, right? To take advantage of. The post 12 Shopify Marketing Tips to Grow your Sales appeared first on ECOMMERCE GROWTH Blog.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What Must Brands Do to Become the Top Choice for Shoppers? Expert Mike Moumoutjis Explains

Salsify

The digital landscape is increasingly fragmented and saturated. Hundreds (if not thousands) of products compete in the same category. Even if your brand is a market leader, there are so many channels — from Amazon and your direct-to-consumer (D2C) channel to third-party retailers websites — where consumers can purchase your products and services.

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Blue Yonder research reveals dramatic shift in shoppers’ behaviour since COVID-19

Retail Technology Review

New research from Blue Yonder highlights how shopping behaviour has changed globally since the COVID-19 pandemic started. Blue Yonder surveyed 6,000 European adult consumers in April and 1,000 US adult consumers in both March and April.

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COVID-19?s out-of-stock impact and how PWAs can support ?endless aisle 3.0?

GetElastic

In the “new normal” of disrupted supply chains and local stores doubling as online fulfillment centers, accurate real-time data is even more critical, as is the ability to reserve stock. Shoppers have disappointing out-of-stock experiences once every three shopping trips , on average. Traditional endless aisle helps in-store shoppers locate out-of-stock items to order online or have shipped to store, and was initially offered through stationary kiosks and tablet-toting sales associates ( Endless

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COVID-19 Shopping and Delivery Trends: a diversified supply chain is key to survival and future growth

Retail Technology Review

The world as we once knew it has transformed and consumers are experiencing rapid changes to the way they live, work and shop. To examine these changes, CommerceHub surveyed more than 1,500 consumers of various age groups to gauge consumer confidence and identify changing shopping patterns amid COVID-19 disruptions.

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From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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The Impact of COVID-19 on E-Commerce GMV, Part 7

ChannelAdvisor

This is part seven in an ongoing series. Prior posts are available here. In the last post , we noted that year-over-year growth rates had declined from the stimulus-bump highs but remained above growth from earlier in 2020. This post looks at GMV trends for the high-level categories through the first half of May to see if those trends continued. As a reminder, because there are so many changes on a daily basis, we’ve built a COVID-19 resources page to help you keep up with major developments in

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Accurate, Efficient Inventory Management is Essential in the New Next

OracleBlogs

The past few weeks have seen unprecedented shifts in the industry as retailers and consumers alike have adapted to the situation at hand. Consumers who’d never previously placed online orders are clicking ‘add to cart’ without hesitation, and brands have rapidly shifted to new models to meet evolving customer demands. What’s to come in the weeks and months ahead is still unknown and will vary significantly from one retailer to the next and by location.

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Update on support for legacy versions of iVend Retail

iVend

Please take note of the following important update regarding iVend 6.6 and support for legacy versions of iVend Retail. We have traditionally supported 2 versions of iVend Retail, however considering the current retail climate we will only continue to support legacy versions of iVend Retail through August 31, 2020. From September 1, 2020 on we will only support iVend 6.6 and cease support to legacy versions.

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Business Not As Usual: 14 Email Marketing Tactics to Test Now

Sailthru

The post Business Not As Usual: 14 Email Marketing Tactics to Test Now appeared first on Sailthru.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.