Mon.Nov 01, 2021

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Do retailers know their shoppers? A head to head survey shows a disconnect

RetailDive

Scalefast and Retail Dive surveyed 203 retailers and 284 shoppers to better understand the DTC customer's perspective and the retailer's view of that perspective.

Retail 114
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Your Biggest SEO Challenge For 2022

Kissmetrics

SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?

SEO 362
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Pinterest Debuts Shoppable Livestreaming with Top Creators

Retail TouchPoints

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. The new initiative also will help Pinterest and its brand partners capitalize on its incredibly engaged user base: Pinterest users (aka Pinners) spend 2X more than users of other platforms and have 85% bigger baskets at checkout, the company shared. .

Fashion 260
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What’s the Difference Between a Content Creator and an Influencer?

Kissmetrics

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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How to Build Ecommerce Experiences for the Metaverse

Retail TouchPoints

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore. Beyond the usual avenues of physical retail and online shopping, modern consumers also demand an experience that motivates them to buy. The days of text, images and basic ecommerce experiences in a 2D browser window have served us well, but virtual, augmented and mixed reality experiences are getting better all the time — and shoppers are noticing.

eCommerce 258
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How to Cross-Post to Instagram and Facebook

Kissmetrics

The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? It’s a step that could save your time and ensure campaigns go out simultaneously and consistently. Doing it well, however, requires taking the time to set the systems up right.

More Trending

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The Most Effective YouTube Shorts Strategy

Kissmetrics

It looks like short-form video content is here to stay. With platforms like Instagram Reels, TikTok, and Vine gaining vast and often viral audiences, it seems consumers can’t get enough of it. Then came Google’s response to the rising trend: YouTube Shorts. Bite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos.

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Prévisions 2022 : Expérience Collaborateur

Forrester eCommerce

Restant hétérogène, le monde du travail européen sera confronté à des différences significatives en termes de performances économiques et de niveaux d'emploi en 2022. Retrouvez nos prévisions pour l'expérience collaborateur.

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Bed Bath & Beyond Boosts its Baby Creds with New Uber Delivery Partnership

Retail TouchPoints

Bed Bath & Beyond has partnered with Uber to launch on-demand delivery of baby and kids products. The app makes a large selection of products from nearly 120 buybuy BABY (a Bed Bath and Beyond subsidiary) and more than 750 Bed Bath & Beyond locations nationwide available for through Uber or Uber Eats. The selection includes essentials ranging from diapers and wipes to bath toys, as well as a variety of Bed Bath & Beyond’s home goods, from brands including Honest, Yumi, Lalo, Little S

Toys 220
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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Fast

Forrester eCommerce

Helping people collaborate effectively to design experiences is a higher priority than ever. It would have been even if Covid-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […].

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Google Highlights 2021 Trends in Shoppable Digital Magazine

Retail TouchPoints

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top trends of 2021 based on Google Trends data. Readers can shop the magazine — 21of21: A Shoppable Magazine of the Trends That Defined the Year — directly in Google Shopping. The interactive magazine outlines 21 trends that pushed boundaries in 2021 and features some of the hottest influencers and celebrities of the year, including Jennifer Coolidge, Bella Poa

Magazine 219
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The Days When SA&T Operated Solely To Train People About Security Are Vanishing

Forrester eCommerce

I’ve been living and breathing the security awareness and training (SA&T) market since joining Forrester 3.5 years ago, working closely with most vendors in this market, as well as our clients. I have seen a significant elevation in the conversation and client expectations, with vendors rushing to innovate and disrupt to meet these new expectations. […].

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How to Accept Bitcoin and Other Crypto Payments On Your Website

Kissmetrics

Should you accept Bitcoin and other crypto payments on your website? With cryptocurrencies becoming more and more mainstream, this is a question lots of us are asking. Whether you choose to accept Bitcoin payments on your site is ultimately up to you, but if you choose to do so, it’s important you get the right setup. Should You Accept Bitcoin on Your Site?

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Prévisions 2022 : Protection des Données 

Forrester eCommerce

En octobre?2020, près d'un salarié européen sur trois a déclaré que son employeur utilisait un logiciel pour surveiller sa productivité lorsqu'il travaille à domicile. Les entreprises qui choisissent de déployer cette technologie doivent aussi se préparer à gérer certaines de ses conséquences au cours des 12 prochains mois. .

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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What Are Performance Max Campaigns?

Kissmetrics

Do you wish you could spend less time managing your paid ads campaign while driving the same, if not more, conversions? Then you’re in luck. Your Google Fairy Godmother is here to make that dream come true. Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC.

PPC 205
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Predictions 2022: As Digitization Accelerates, Lack of Equity, Labor, And Trust Plagues Healthcare

Forrester eCommerce

The resiliency of the US health system was put to the test in 2021. The trials and tribulations of fighting COVID-19 proved that recovery from the pandemic is a journey– not a destination. Amid the vaccine rollout, a series of COVID-19 waves continues to crash against a healthcare system already flooded by economic uncertainty, clinician burnout, […].

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How Long Does SEO Take? What To Expect

Inflow Insights

If someone can’t remember the name of an actor in a TV show, they Google it. If someone has a strange symptom that they’re worried about, they Google it. And, if people are considering buying a good or service, the odds are high that they’ll Google that, too. Businesses who show up higher in search engine results pages (SERPs) have a decisive advantage in reaching potential customers.

SEO 156
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Prévisions 2022 : Assurances

Forrester eCommerce

En?2022, les assureurs s'appuieront étroitement sur les nouvelles sources de données pour exploiter des bénéfices cachés dans des domaines difficiles. .

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Get MACH Ready with Orium, Commercetools, and Contentstack

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What is HIPAA Compliance?

GetElastic

Bringing your commerce strategy online and digitizing your business solution is oftentimes a no brainer as it drives more convenience for your customers and creates an overall better customer experience. However, when your business strategy requires your customers to share Protected Health Information (PHI) such as medical records, health insurance records or billing details, your eCommerce strategy becomes more complex.

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Your Cloud Is A Platform For … Platforms

Forrester eCommerce

As a cloud analyst, I follow the latest cloud-native tech that’s transforming IT infrastructure everywhere. Today, core cloud infrastructure is more or less equivalent across the cloud service providers (CSPs). That’s why the big players now compete to see who can provide their customers with the widest array of tools with which to create their […].

Customer 195
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Wix Logo Maker Review: Free, Professional Logo Design and Suggestions, With the Option to Purchase

Ecommerce Platforms

When you think of free logo design services, it might make you cringe. The reason for this is usually because you're stuck with a generic logo building tool and minimal branding assistance. However, Wix is taking an alternative approach with Wix Logo Maker , offering a beautiful design experience for free, along with the option to purchase high-quality files if you like it.

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Why are department stores a target for e-commerce spinoffs?

RetailDive

Those who've declared the Saks online-offline split a success now want the same for Macy's and Kohl's. Here's why they're vulnerable.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Printful vs SPOD (Nov 2021): Let The Battle Commence

Ecommerce Platforms

Entrepreneurs and smaller online businesses wanting to diversify their ecommerce offers may be interested in discovering more about print-on-demand platforms. Alternatively, you might just be starting out and looking for creative ways to boost your income without the anxiety of warehousing, order fulfillment, and shipping. This is where the POD dropshipping arena is especially popular.

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Worldwide, ecommerce purchases grew by nearly 30% in 2020, with different behaviors emerging based on product availability, new purchase triggers, and environmental factors like virus outbreaks and m

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Wix POS Review (Nov 2021): Your Complete Guide

Ecommerce Platforms

In this Wix POS review, we’re going to walk you through all the benefits of using Wix for your point-of-sale technology. While most people have already heard of Wix as an ecommerce store-building tool, the company is still quite new to the offline sales environment. Wix POS is a simple and effective way for companies to accept payments on-the-go and in-store.

POS 104
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The 3 Cs of upleveling your data strategy

RetailDive

By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty.

Consumer 124
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From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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Is Your Online Store Ready for Black Friday and Cyber Monday?

FastSpring

You’ve built your online store, mapped out a marketing campaign, and planned your social media posts and emails. What could go wrong? Ask any customer support agent. We’ve seen the chaos and can share just how blue Black Friday can be for the unprepared online retailer. It is early enough and easy enough to learn from the mistakes of others, so read on as we share the most common pitfalls encountered each year by our support team as Black Friday and Cyber Monday strategies are executed.

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It's a ho ho horrible shipping season for small businesses, too

RetailDive

Local makers have been preparing for complex holiday logistics. But a shorter supply chain may give them an edge.

Shipping 141
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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Published June 22, 2021 | November 1, 2021. Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions.

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Top digital beauty trends for 2021

RetailDive

Now more than ever, beauty and wellness sellers have a complex set of needs ranging from communication tools, in-person and online booking, sales, and contactless payments.

Books 111
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.