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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. In response, Rent the Runway closed its retail stores , did away with its unlimited subscription plan and launched into resale. million from $256.9 million in 2019. million. “In

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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. Because the experience — which is available now for U.S.

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WSJ: Peloton to Cut 500 Jobs as CEO Attempts a Rescue

Retail TouchPoints

While the layoffs will be felt companywide, they will heavily impact the marketing department. Dara Treseder, SVP of Marketing, Communications and Membership, left the company a few weeks later to join software provider Autodesk as Chief Marketing Officer.

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. Subscriptions play an essential role in simplifying lives, but they also make for a wonderful business model.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes. The Peloton Bike+ and All Access Membership subscription is $119 /month and $1,595 to purchase the bike after 12 months. “As

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A Guide to Behavioral Segmentation Marketing

Kissmetrics

Behavioral marketing has changed the way we market. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. Retargeting.

Marketing 259
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Forever 21 Names Longtime Paper Source Leader as CEO

Retail TouchPoints

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. Park also oversaw its sale to an affiliate of Barnes & Noble.

Fashion 297