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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Kendra Scott is stepping down as CEO of her eponymous Kendra Scott fashion accessories brand, and current President Tom Nolan will move into the role. In 2019, he was promoted to President and worked on several major initiatives, including accelerating omnichannel, expanding the brand’s retail footprint across the U.S.

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Shoptalk 2023 Recap: Key Trends and Learnings

GetElastic

Sign up for a free trial Omnichannel Experiences Are Shifting To Unified Commerce The idea of omnichannel experiences is nothing new for retailers. Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store.

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

Indeed, the customer is the channel and retailers with a more harmonized and remarkable retail experience generally outperform those that have failed to break down silos. And, of course, Covid has eliminated or dramatically reduced many of the wearing occasions that drive sales of high-end apparel, accessories and cosmetics.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect. Omnichannel is here to stay.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Jen Thomas, Owner, Smudgy Monkey Gifts & Accessories.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As That experience in the store is going to matter, as is the online [experience] and communicating with the customer across all channels — that’s what’s really going to matter.”.

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How to Use Content Personalization to Win Customers

Kibo

This can be carried out in several different ways—such as through product recommendations, individually tailored emails, and more—and on many different platforms, making it an omnichannel-friendly marketing method. To fully leverage the benefits of content personalization, it needs to be part of an omnichannel strategy.