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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously. 3 Ways to Fix the Subscription Commerce Model.

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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The Best Subscription Billing Software in 2022

Ecommerce Platforms

The best subscription billing software can make life running your own business a lot easier. With the right technology, it’s easy to collect cash on monthly subscriptions, without having to chase after your target audience with endless manual invoices and reminders. That’s where the power of subscription billing software comes in.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Identifying change: Where 99% of customer lifecycle tracking falls short.

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The Ultimate Guide To Data-Driven Decision Making

Groove

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

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A Complete Guide to App Monetization

Kissmetrics

Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. If you’re using a subscription-based service, you may want to build out a free version that users can test before committing. You have a strong marketing and PR strategy in place.

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The Future of eCommerce: Trends to Watch in 2024

Algopix

Personalization and Data-Driven Marketing As eCommerce platforms gather more data on customer behavior, personalization will become increasingly sophisticated. Social Commerce Social media platforms have evolved beyond mere marketing tools; they are now becoming full-fledged sales channels.

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