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How to Lower PPC Churn Rates

Kissmetrics

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

PPC 319
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How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? 6 Ways AI Can Help You Write Good PPC Ad Copy. These consumers may not look anything alike but have some common threads that make them relevant targets for your PPC ads.

PPC 332
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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. This is where market gap analysis comes into play.

eCommerce 129
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. Social ads.

PPC 110
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Download our free campaign budget analysis tool for an easy-to-use spreadsheet. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. Optimize your product feed.

PPC 166
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Best SEO Plugins for WordPress

Kissmetrics

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. 2 – Yoast SEO – The Best WordPress SEO Plugin for Page Analysis.

SEO 355