article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 249
article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. Diamond Candles. I’m not a data scientist.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

Conversion Optimization Improves with Immersive Technology and Real-Time Personalization. Another trend that we see coming out of the commerce changes sparked by the pandemic is a new focus on optimizing the new customer journey features to improve the experience and increase conversions.

B2C 319
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
article thumbnail

A Beginner’s Guide to Conversion Optimization

VTNS Solutions

What do you do when you have all the traffic, ranking and yet the leads or sales refuses to come or you want more conversion? That is where conversion optimization comes in. So what is conversion optimization and how can you get started. So you can optimize any part of your process. Guess we good so far?

article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60