Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics.

eCommerce 195

eCommerce Events Merchant Services Recommendation 195

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Improvements 279

Improvements Channel SEO Information 279

Retail TouchPoints

MARCH 2, 2023

The solution is designed to monitor both the in-store and digital shelf, track share of search, review location-based analytics, quantify image and ecommerce compliance and measure consumer sentiment.

Channel 277

Channel Omnichannel Retail Technology 277

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 231

Channel Management Customer Data Technology 231

Forrester eCommerce

APRIL 22, 2021

The channel organization must have a strong interlock with the marketing operations team to ensure the measurement roadmap is focused on the right areas.

Channel 281

Channel Operations Marketing 281

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Events Mobile Channel 350

Retail TouchPoints

NOVEMBER 12, 2020

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Social media or word of mouth?

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 97

Channel Subscription Marketing Presentation 97

Retail TouchPoints

AUGUST 17, 2022

As demand slowed and the company sought to channel its pandemic wins into long-term sales opportunities , it encountered hurdles, with employees required to work through an outdated system. It was a dream come true, but Rebel Green had a rude awakening once the surge slowed.

Information 264

Information Travel Download Channel 264

Retail TouchPoints

MAY 8, 2023

Affronti identified several paths retailers can take to ride out a challenging year, and even to find areas for growth: Since loyal customers are sticking with brands they know and trust, retailers should do everything they can to retain and nurture these consumers; Conversational commerce via channels like WhatsApp and WeChat give retailers new opportunities (..)

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints.

Events 264

Events Shipping Costs Outdoor Shopify 264

Retail TouchPoints

NOVEMBER 3, 2023

Digital is not a channel, platform or technology — it’s a business driver,” said Preis. Digital Through and Through Now, even though brick-and-mortar retail has regained some of its luster post-pandemic, Anthropologie is still very much a digital-first organization.

Channel 278

Channel Apparel Customer Marketing 278

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 114

Channel eCommerce Multi-channel Information 114

Retail TouchPoints

JANUARY 7, 2021

The tool utilizes Amazon search share analytics and competitive benchmarking to help retailers implement search-based strategies that can grow their market share. Ecommerce optimization platform Ideoclick has launched Share of Search, a solution designed to help CPG brands target Amazon shoppers based on their behavior.

Channel 166

Channel Marketing eCommerce Other 166

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

ROI Revolution

JUNE 8, 2023

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions. Identifying Legitimate GA4 Tracking Issues Accurate tracking in Google Analytics 4 plays a pivotal role in gaining valuable insights about user behavior, conversion rates, and revenue sources. Register now.

Merchant Services 78

Merchant Services Payments Webinar Events 78

Wiser

NOVEMBER 16, 2023

In addition to reseller intelligence, the customer uses Wiser data to ensure price alignment across retailers within the same channel to prevent partnership friction. The post Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data appeared first on Wiser Retail Strategies.

Electronics 148

Electronics Outdoor Payments Payment Services 148

ChannelAdvisor

JUNE 2, 2022

ChannelAdvisor Brand Analytics gives brands the ammunition they need to grow in the most beneficial areas and defend their position in online retailer relationships. Have you tailored your assortments to channels that make the most sense for your target market? Brand Analytics helps you track data points such as: Out-of-stock rates.

Online Retail 92

Online Retail Retail Webinar Channel 92

Retail TouchPoints

FEBRUARY 28, 2024

In data engineering, one might equate individual data elements along with their semantic meaning, labels and metadata as the buildable “bricks,” with analytical or behavioral models landed in a data warehouse, ready for visualization or orchestration as the finished sets.

Toys 260

Toys Supplies Improvements Marketing 260

Dynamic Action

SEPTEMBER 26, 2023

AI-driven retail analytics tools offer automated insights into competitor strategies. By processing vast amounts of data, this technology provides efficient trend analysis across multiple channels. Cue retail analytics tools within an AI-driven retail intelligence platform. How Does a Retail Analytics Tool Enhance This Process?

Retail 62

Retail Channel Demo Games 62

Kissmetrics

JUNE 28, 2017

When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics are Meaningless, Unless… Unless you tie them to something that matters.

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Retail TouchPoints

FEBRUARY 9, 2024

Using Analytics for Threat Mitigation — and Beyond Fortunately for SMBs, modern security and surveillance solutions have become both more powerful and more accessible in recent years. Analog cameras have largely been replaced by network cameras capable of running a wide range of analytics.

Small Business Retail 277

Small Business Retail Retail Jewelry Customer Experience 277

Kissmetrics

SEPTEMBER 11, 2017

But it’s the only way to avoid these five analytics blinders. Ideally, your goal is to match up the customer’s information (name, email, phone, credit card) to the lead data you’re seeing inside Google Analytics. That would mean you were gathering Personally Identifiable Information , which is a big no-no in Google Analytics.

Social Media 233

Social Media Channel Blog Information 233

Ecommerce Platforms

MAY 20, 2019

Shopify Google Analytics is a quick-witted game plan to boost my store's performance. At the heart of my business' profitability, is Google Analytics which elevates my goals to a boundless level. Shopify Google Analytics is here to show me all the applicable insights. And Google Analytics attempts to extensively answer that.

Shopify 161

Shopify Merchant Services eCommerce Payment Services 161

ChannelAdvisor

OCTOBER 18, 2022

ChannelAdvisor Brand Analytics is the latest addition to ChannelAdvisor’s platform for multichannel e-commerce brands. Brands use Brand Analytics to capture and process millions of e-commerce data points, ultimately driving better online retail and marketplace execution, growing sales and protecting their brand image.

Drop Ship 52

Drop Ship Shipping Costs Customer Multichannel 52

ChannelAdvisor

OCTOBER 18, 2022

ChannelAdvisor Brand Analytics is the latest addition to ChannelAdvisor’s platform for multichannel e-commerce brands. Brands use Brand Analytics to capture and process millions of e-commerce data points, ultimately driving better online retail and marketplace execution, growing sales and protecting their brand image.

Drop Ship 52

Drop Ship Shipping Costs Customer Multichannel 52

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. Michael Cross is the founder and CEO of leading predictive analytics firm Brightblue Consulting. What is long-term advertising impact?

Channel 150

Channel Consumer Marketing Customer 150

Retail TouchPoints

DECEMBER 13, 2021

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? On the digital side, it’s that continued journey to channel-less and frictionless. Take for example CDPs.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Groove

MARCH 8, 2024

Omnisend has robust analytics features and reporting that allow you to track your email and SMS campaign performances. Klaviyo also has robust analytics capabilities for tracking behavioral activity, such as product views, website visits, purchases, product views, and email engagement.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Dynamic Action

JUNE 16, 2023

Analytics tools can process high amounts of data that deliver clear direction and decisions backed up by both internal and external sources, so there is less risk of error. Analytics takes the research stage out for teams and delivers fast, accurate, actionable insights that contribute to long-term business goals.

Retail 62

Retail Social Media eCommerce Platforms Information 62