Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Campaign Name.

PPC 117

PPC Download Information Search Marketing 117

ROI Revolution

APRIL 26, 2023

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78

SEO Information Arts PPC 78

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

APRIL 4, 2024

As a member, you'll have the opportunity to measure your store's performance against peers, delve into valuable data analytics, and embark on optimizing your eCommerce operations with the backing of comprehensive, up-to-the-minute data. Join The BigCommerce Benchmark Group What Is a BigCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. What Is a CRO Program?

eCommerce 280

eCommerce SEO Improvements Document 280

Algopix

JANUARY 22, 2024

Utilizing Amazon’s inventory management tools and analytics can help maintain the delicate balance between having enough stock to meet demand and minimizing excess inventory. High-quality images, detailed and SEO-optimized descriptions, and the strategic use of keywords make your listings both engaging and easily discoverable.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274

PPC Management Improvements Books 274

Retail TouchPoints

JULY 21, 2020

Go back to foundational SEO initiatives. While many things are changing and difficult to predict right now, the power of fundamental SEO initiatives remains unaffected. Improving site performance and speed, for example, will not only help organic search rankings but also drive up conversions. Use paid search strategically.

Online Retail 225

Online Retail SEO eCommerce Retail 225

Kissmetrics

AUGUST 11, 2021

Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Testing geo-targeting is simple and beneficial to most websites, advertisers, and publishers, as well anyone using PPC campaigns or SEO.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Inflow Insights

JANUARY 26, 2022

With the right approach, you can generate more conversions, less wasted ad spend, and more accurate and insightful analytics. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115

PPC eCommerce Multi-channel SEO 115

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

GetElastic

SEPTEMBER 15, 2021

Improved brand reputation. B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. Simultaneously supporting customer acquisition and retention. Boosted upsell and cross-sell. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

FEBRUARY 12, 2019

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! Analytics Reports. In simple terms, the pricier the bundle you purchase- the more extensive your analytics reports are. Advertising Research. Display Advertising.

Social Media 178

Social Media SEO PPC Payment Services 178

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? The bottom line is that our websites are going to be getting more traffic and it has to show up somewhere in Google Analytics. Option 1: The Quick Cut.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Store Growers

JULY 14, 2023

With this in mind, here are some signs that it may be time for you to hire a Google Ads agency: Low click-through rate Low click-through revenue Lack of Google Ads campaigns A professional agency will unleash the power of analytics to fuel your Google Ads campaigns. How Much Does a Google Ads Agency Cost?

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. SEO and customer reviews using Yotpo have been the most successful.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Ecommerce Platforms

JUNE 22, 2023

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. The AI recommendations even give you tips to improve your profit margins. Plus, the app market offers a handful of integrations with existing marketing tools too.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

MARCH 4, 2021

The first step to improve sales on Amazon is to get an Amazon Storefront. Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views. Measure Performance With Brand Analytics. It’s important to take advantage of every bit of help Amazon offers.

Social Media 273

Social Media eCommerce Consumer Improvements 273

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

SEPTEMBER 13, 2021

If you don’t also look at your micro conversions, you’re missing out on highly useful data that can improve your macro conversions (a.k.a. Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. How (and Why) to Track Micro Conversions in Google Analytics.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Kissmetrics

SEPTEMBER 14, 2017

Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Another example of this is SEOptimer. Offer High Value.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MAY 14, 2020

We examined our key areas of impact, including organic and paid traffic, by looking at aggregate reports from Google Analytics and Google Search Console. Across our SEO clients, Traffic has shown a steady increase since early March. Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

JULY 31, 2021

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. This way, people are more likely to find you online.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier.

Customer Retention 279

Customer Retention Document Improvements Information 279

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284

PPC Search Marketing SEO Consumer 284

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Analytics is everything in PPC.

PPC 199

PPC Mobile Recommendation SEO 199

Kissmetrics

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in audience measurement. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in audience measurement.

SEO 363

SEO Article Social Media Mobile 363

Ecommerce Platforms

AUGUST 20, 2022

In terms of insights and analytics, Instapage can offer heat maps, while Unbounce delivers AI-enhanced services. The all-in-one service includes hundreds of features built to improve conversion rates. Parallax scrolling and other unique page experience options to help engage your target audience and improve conversions.

Arts 104

Arts Live Chat Improvements PPC 104