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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester eCommerce

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 369
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Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester eCommerce

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 369
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DTC Health Care Apparel Brand Figs Opens First Store in LA

Retail TouchPoints

Direct-to-consumer health care apparel and lifestyle brand Figs has opened its first permanent physical retail space in LA’s Century City Mall. Figs chose Los Angeles for its permanent brick-and-mortar debut because it is one of the brand’s largest markets.

Apparel 264
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Riding Activewear Momentum, Peloton Launches its Own Apparel Line

Retail TouchPoints

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. Peloton has been selling apparel since 2014 in partnership with other brands, including a recent collaboration with Adidas , but this is the company’s first foray into designing its own private label clothing.

Apparel 263
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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Resources Cutter & Buck Website: [link] Cutter & Buck Instagram: [link] Dave on LinkedIn: [link] BigCommerce: [link] Klaviyo: [link] About our Guest, Dave Santiago Dave is a VP of Sales at Cutter & Buck, a premium apparel brand that offers products for golf, sports, and lifestyle consumers.

eCommerce 195
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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

Apparel 278
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Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports

Retail TouchPoints

Nike has entered a long-term, exclusive licensing partnership with Fanatics for the manufacture and sale of fan apparel and headwear, for a “select group” of Nike-sponsored colleges and universities starting in 2024.

Apparel 263