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How Inventory Automation Benefits eCommerce Merchants

Groove

Inventory automation enables eCommerce merchants to create a frictionless back end experience for employees and front end experience for customers. Automating the management of inventory makes it easier for businesses to process and fulfill customer orders, manage data critical for warehouse operations and track inventory levels.

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In this second installment, we will dive deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products. Are you selling high-end or low-end products?

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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Nordstrom, Inc. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022.

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Roku Partnership Enables Purchases Directly from Shoppers’ TVs

Retail TouchPoints

Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads. Shoppers who see an ad for a Shopify Merchant can press “OK” on their Roku remote to learn more about the product and purchase it directly from their screen.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.