ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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Kissmetrics

OCTOBER 15, 2020

Over half of consumers search for reviews and recommendations online before making purchases. In the next section of this article, I’ll talk more about some of the keyword research tools out there. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game.

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Kissmetrics

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. More than half of consumers want to purchase from companies that prioritize diversity and inclusion , according to a report by Zendesk. Yet many marketers and writers have made this mistake.

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Article Blog PPC Marketing 277

Kissmetrics

APRIL 12, 2021

In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Apple understands that technology consumers often get overwhelmed.

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Kissmetrics

MAY 12, 2021

This article will explain, but first, let’s go over the difference between organic and paid Facebook leads. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.

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Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). With PPC, strategy becomes more nuanced.

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eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 1, 2020

This article, we’ll detail our observations in eCommerce during the pandemic so far. Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

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Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

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Payment Services eCommerce EDI Payments 148

ROI Revolution

JULY 30, 2020

In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand. During the Prime Day period, consumers are in the buying mindset – even when they’re not on Amazon. How do Prime Day and SEO go together? Optimizing Conversion Rates to Amplify Paid Search Success.

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SEO PPC Retail Conversion Optimization 78

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. 9 Digital Marketing Holiday Tips.

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Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them. You could also offer a unique approach to your consumers. 7 Strategies for D2C Brands.

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Kissmetrics

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Trying your customer’s patience, such as with long hold times , comprises 35% of what consumers call bad customer service.

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Kissmetrics

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. Copywriting is hard. First, AI copywriting saves you time.

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Kissmetrics

FEBRUARY 2, 2021

This article aims to answer many of them. Listing the item is the most time-consuming part due to the multiple drop-down options. However, if you want some more inspiration, Etsy has an article on writing great descriptions. This article has already covered the essentials of writing strong product descriptions.

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Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My intention with this article isn’t to give you a definitive answer to how much Google ads will cost your business because there simply isn’t one answer. My answer is always the same. It depends.

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Ecommerce Platforms

FEBRUARY 12, 2019

We're going to break everything down for you here in the article. With this software, you can really hone in on local SEO techniques which works wonders for attracting nearby consumers. This is crucial for reaping the benefits of a successful SEO and/or PPC campaign. PPC Keyword Tool. Let's dive in! Whos SEMrush?

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Social Media SEO PPC Payment Services 178

Kissmetrics

JANUARY 27, 2021

If you like PPC, they have tons of content about that. Click on the link , and you will instantly get information on how to participate in guest blogging for your desired site: On many sites, you can fill out a form to submit your article idea for review. As consumer behavior shifts, our marketing tactics need to adapt.

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Marketing SEO Blog Live Chat 318

Ecommerce Platforms

APRIL 23, 2023

Both Etsy and Amazon offer online retailers an excellent opportunity to connect instantly with an audience of engaged consumers. With more than 12 million items to choose from, and thousands of merchants, Amazon makes it easy for consumers to find anything they need, and get it delivered to their door, fast. It’s home to around 7.5

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Shipping Costs Merchant Services Payment Services Payments 104

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

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eCommerce Multi-channel Social Media Article 164

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. While consumer psychology has been around a long time, neuromarketing is a relatively new field. I would feel misled.

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Kissmetrics

FEBRUARY 23, 2021

You can bet your bottom dollar thousands and thousands of consumers took a selfie using it, however. You can use the geofencing feature of Snapchat, so your filter is only available to consumers within the vicinity of your stores. Snapchat filters will be particularly relevant if you target young consumers and women.

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Social Media Recommendation Consumer PPC 266

Algopix

AUGUST 2, 2021

You can gain insight with this report to see the products that your consumers are purchasing together to identify cross-selling and bundling opportunities. Ok so that’s a lot of reports, the key idea for this article is about product research, so not all of the reports on Brand Analytics will be useful for that purpose.

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Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

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PPC eCommerce Marketing SEO 109

BigCommerce

MAY 2, 2017

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. People have to be able to find you.

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Payment Services Merchant Services Payments BigCommerce 379

Kissmetrics

MARCH 2, 2021

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

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Inflow Insights

MAY 14, 2020

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Consumer Services. The consumer side of things continues to show positive results. What has been the impact on eCommerce? .

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eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

SEPTEMBER 17, 2021

On this first page, you can see information about your followers, such as their: Interests Consumer buying styles Household income categories Wireless carrier Gender. For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. The same applies to social.

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Social Media Information PPC Beauty and Health 358

SellBrite

DECEMBER 9, 2020

This article will share tips and tricks to effective selling on Google Shopping to help you make the most of Google Shopping for your store. Google Shopping is a shopping engine that lets consumers search for, compare, and purchase products from multiple retailers online. For both sellers and consumers, this can be very beneficial.

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Merchant Services Shipping Costs Article Information 148

Inflow Insights

MARCH 27, 2020

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit. Get in touch.

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eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 2, 2018

That’s the problem we’re going to fix today, in this article. A recent study found that “55% of consumers visit stores before buying online.”. Their data shows that almost all consumers today will research extensively before buying. Consumers own the shopping experience. Treat SEO like PPC. Wait a second.

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PPC SEO Blog B2B 185

ROI Revolution

SEPTEMBER 1, 2020

This article will be your go-to news source for everything Amazon Prime Day 2020. We’ll be updating this article constantly with all of the latest news and information surrounding Prime Day and how it will be different for your brand this year. COVID-19 has forced the ecommerce giant to push Prime Day to October this year.

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Shipping Costs PPC Shipping Multi-channel 78

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. Consumers are more likely to trust other consumers; it’s why many people turn to social networks and their peers for product recommendations. Do you know your actual competitors?

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Social Media Volusion Improvements Article 284

ROI Revolution

FEBRUARY 16, 2023

In this article, explore what the recession means for ecommerce, as well as some of the underlying reasons behind the impending recession and how the COVID-19 pandemic has played a part. With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income.

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eCommerce Food and Beverages Supplies White Paper 78

ROI Revolution

APRIL 12, 2022

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Paid Search Advertising.

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Marketing Social Media White Paper SEO 172

Store Growers

JUNE 2, 2023

Luckily, there are tools that can help you automate your ads’ performance and PPC reports and optimize all your shopping campaigns, known as Google Ads scripts. When you create a Google Ads script, you and everyone who has access to your account will be able to edit, remove, or review articles from your Google account.

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Merchant Services PPC Management Article 91

Kissmetrics

OCTOBER 27, 2020

Did you find this article after doing some research? Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. So what’s my goal with this article, you ask? The first group go out of their way in search of what they need.

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Marketing Social Media Article SEO 291