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December 2020 SEO News Recap: Algorithm Update, 2020 in Search, + Ranking Factors

ROI Revolution

Here are a few other blog articles highlighting the year that was: Making sense of 2020 through Search. A weird year in review. Google directs website owners to this article on the Google Developers blog to learn more. Does the Length of Anchor Text Matter? So longer anchor text sometimes does provide more useful context.

SEO 78
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Whole Foods Becomes Lab For Amazon To Test Pricing Strategies

RTP blog

In a recent Harvard Business Review article, Hermann Simon, founder and chairman of Simon-Kucher & Partners, noted: “Last month, [Amazon] bought a network of 456 customer-friendly testing facilities which welcome roughly eight million ‘volunteers’ each week.

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13 Strategies to Set the Price of a Product

Wiser

In this article, we take an in-depth look at this strategy. 3: Anchor Pricing Strategy. This first product serves as the anchor that the consumer will compare to all other products. Find out everything you need to know about that strategy in this article. Which is better? 2: Pricing Based on Product Cost.

Article 78
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A Straight-Forward Guide to Funnel Optimization

Kissmetrics

In this article I’ll walk you through funnel optimization, including: Where you should start The most important interaction points to test The essential elements at those interaction points to test Different tests you can run. Reviews and using HTTPS can also boost trust. And test different anchor text copy. That’s huge.

Download 292
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Leverage Keyword Research for Product Naming

Kissmetrics

Looking for reviews? Product names are also usually cited as anchor text in online articles, so including a category in the name can lead to more qualified clicks to your page. Look at the reviews left for your competitors. You can use those reviews to differentiate your own product from the competition.

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The Ultimate Guide to Bing SEO

Kissmetrics

Anchor text: The clickable text in the hyperlink. If you have an optimized listing and get a few reviews, then you’ll get a spot right there. I have touched upon the others as well in this article. Domain score: The overall strength of the website, from 1 (low) to 100 (high). Link type: Whether the link is text or image-based.

SEO 363
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Internal Linking Guide: Actionable Tips, Strategies, and Tools

Kissmetrics

Internal Linking with Optimized Anchor Text Is Good for SEO. It looks like this: <A HREF = “[link] an article on cat food </A> When you create an internal link with anchor text, as opposed to with an image or navigational text, however, the value of the internal link goes up. It Provides Value to Your Users.

SEO 363