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Let’s Put Your Loyalty Data to Work

Optimizely

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. In this article, we’re going to look at how customer loyalty data can help you increase engagement, personalize messages, acquire new customers, and drive traffic to your sites. The argument for loyalty programs does not end here.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? for email and enewsletters.

Blog 158
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9 Digital Marketing Tips for the Holidays

Kissmetrics

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing.

Marketing 307
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10 Strategies for Better Music Marketing

Kissmetrics

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309
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6 MarTech Trends in 2021 and Beyond

Kissmetrics

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

Marketing 278
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How to Find Any Business Email Address

Kissmetrics

But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. Why Would You Need to Find Someone’s Email Address? The problem is, most marketers are doing it wrong.

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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022. CRO is tied with paid search as the top priority among digital marketing decision-makers for 2022. In fact, growing your email CTR by just 0.5%

Payments 146