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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

The ad showcases the depth and breadth of products offered on the Makerplace by Michaels platform while also showing the retailer’s innate “respect” for both its makers as well as its customers.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021. CPG will thrive with D2C.

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15 Indigenous-Owned Small Businesses to Shop From

Smile.io

We know the list only scratches the surface, so we encourage you to check these small businesses out and share your favorites with us! Miywâsin Beading Andrea Rae is the woman behind Miywâsin Beading , a jewelry brand that honors the intergenerational Indigenous art form of beadwork. Camp Candle Co.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Also known as The Dolphin, this Dorset, England-based mixed-use destination combines retail, healthcare, co-working space and community-driven activations. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences.

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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

As the bare minimum, see what others in your industry are using and perform due diligence to ensure the best fit for your business. . Here are a few common traps to avoid when finding the right platform for your business. Security: Last but not least, opt for a platform that offers a state-of-the-art security solution.