Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

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Marketing SEO eCommerce B2C 263

Elsner

FEBRUARY 28, 2019

The millennials have whole-heartedly embraced the B2B eCommerce model. It is expected that this business model will hit the market with $7.6 With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. trillion by 2020. Let’s have a look.

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B2B Definition eCommerce B2C 110

Pivotree Blog

JULY 5, 2023

Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

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B2B Customer B2C Supplies 52

Kissmetrics

MARCH 12, 2018

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. ” That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2018? Let’s talk about content.

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Marketing Social Media B2C B2B 205

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Marketing Social Media Document Article 363

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. Hence, you should look for case studies, testimonials and reviews that show the agency is capable. 2 Viral Nation — Best for Influencer-Driven Marketing. Viral Nation is best-in-class for influencer marketing campaigns.

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Social Media B2B Document Information 363

Kissmetrics

MARCH 1, 2021

When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. This lets you package and market a productized service quickly without investing time in the development over and over again. Marketing/B2B Solutions.

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eCommerce Subscription B2B Books 298

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

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eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. They use what they already know and what they learn about your target market to develop high-yield campaigns. There’s no right or wrong marketing channel. Well-versed in all things digital marketing.

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FastSpring

JANUARY 10, 2023

At FastSpring, we’ve been serving B2B and B2C software companies — including SaaS, digital goods, and one-time downloads — for nearly 20 years (Factor #2). Case Study Examples. InMusic Case Study: Learn how InMusic, an audio software company, reduced cart abandonment by 30%. Mobile app support. Item catalog.

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Payment Services Payments Subscription Banking 130

BigCommerce

AUGUST 1, 2018

When you ask someone to give you their email address for marketing purposes, you’re executing a transaction. It doesn’t just work for B2C businesses, either. Freund Container , a B2B business that sells custom packaging and containers, collects emails by offering 10 percent off the subscriber’s first order. Reciprocity.

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Presentation Books Marketing Improvements 410

Kissmetrics

JULY 28, 2021

Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Virgin provided an excellent case study by showing how they utilized big data.

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Social Media Improvements Information B2C 329

Kissmetrics

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

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Information Marketing B2B Customer 260

Kibo

DECEMBER 27, 2021

Case Study: Toolstation. B2B ENHANCEMENTS. Recent updates to B2B commerce make it easier and faster to operate a smoother experience for buyers and sellers. Kibo Personalization customer Toolstation drove 30x ROI with a Social Proof experience that took just minutes to set up. . Click Here. Read more about Social Proof.

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Document B2B Recommendation Management 62

Omnisend

JANUARY 10, 2024

Want to start selling products on your website using tailored marketing strategies? A clear understanding of digital marketing strategies WordPress agencies must not be limited to website development. They should also understand the importance of conditioning your website for several digital marketing strategies like email marketing.

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Web Design Shipping Costs SEO Beauty and Health 78

BigCommerce

MAY 4, 2018

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night.

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Ecommerce Platforms

FEBRUARY 27, 2023

That’s outbound marketing, the type of marketing where you have to come to the customer to make a sale. But it’s hard to call outbound marketing efficient. That’s called inbound marketing for ecommerce, and that’s what we’ll explain in this guide. What is Inbound Marketing?

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eCommerce Marketing Webinar Social Media 118

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

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B2B eCommerce Payment Services Multi-channel 132

Smile.io

SEPTEMBER 10, 2020

Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction. Here are some ideas we recommend implementing into your eCommerce marketing strategy to attract more prospects to your website. Should I hire a digital marketing agencyto market for?

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Consumer Social Media SEO Webinar 46

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Directive Consulting — Best for B2B, SaaS, and enterprise businesses. Paid advertising offers a 200% ROI.

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PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

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POS Omnichannel Webinar Point of Sale 283

Kissmetrics

AUGUST 18, 2021

For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding content creation and copywriting case studies.

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Blog Books Merchant Services Social Media 359

Ecommerce Platforms

APRIL 28, 2018

42% of marketers say interpreting results is the biggest challenge in conversion optimization. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging. Econsultancy, 2012).

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eCommerce Live Chat B2B Social Media 187

Groove

OCTOBER 1, 2020

There are various strategies for building, designing and marketing your online store. 10 eCommerce Strategies: Increase Reach & Drive Sales Convert more visitors into customers and increase return on investment by implementing the following eCommerce strategies into your website and marketing plan: Establish SMART goals.

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eCommerce Social Media SEO Mobile 300

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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Social Media Shipping Costs Multi-channel B2B 420

FastSpring

DECEMBER 7, 2022

You can read more about how one of our customers reduced churn by 50% in this case study. You can learn how Nelio increased growth by 50% with localized checkout, in this case study. Maxio (formerly Chargify and SaasOptics) is a financial operations platform for B2B SaaS. International payment gateways.

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Payment Services Merchant Services Payments Subscription 143

Kissmetrics

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. You and your marketing team need to understand this. In the marketing world, they’re often referred to as “creatives.” A copywriter does. Yes it does. 2) Headline.

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SEO Social Media Blog Article 317

Groove

NOVEMBER 29, 2018

Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. Search Engine Optimization is a key element of marketing your business in terms of driving traffic and increasing visitors. Target Market. That’s right.it SEO Benefits.

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BigCommerce Payment Services Merchant Services Multi-channel 270

FastSpring

JANUARY 9, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. Paddle acts as a MoR for SaaS companies focused on B2C transactions with the ability to deliver single-product transactions. Co-marketing campaigns. Paddle: Payment Infrastructure Platform.

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Payment Services Merchant Services Payments PayPal 132

BigCommerce

OCTOBER 30, 2017

If you’re an ecommerce B2C brand selling razor blades for men, for instance, your initial interaction with the potential customer could take the form of content that tries to draw people into the brand’s website or community. Likewise, a B2B brand would offer up similar content that tries to be a valuable resource and not a hard sell.

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Payment Services eCommerce Social Media Information 410

FastSpring

MARCH 3, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. FastSpring lets you manage B2B orders alongside B2C transactions with one platform by providing the subscription management features covered above and our Digital Invoicing feature.

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Payment Services Payments Merchant Services Subscription 78

Kissmetrics

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments.

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Customer Retention Customer Payment Services BigCommerce 302

lateshipment

MARCH 11, 2022

And catch the ones that were late and delayed and I knew there was a lot more you could do.That really drove the start of Baraka, and as we started to reach out more into D2C as we could meet the needs of the markets. And I think so, we look at the natural and organic skincare market. And not to mention, it was a very slow business.

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eCommerce Shipping Costs Shipping Marketing 130

Kissmetrics

AUGUST 25, 2021

If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. A sense of urgency is not only applicable to content marketing.

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Article Blog Social Media SEO 363