Retail TouchPoints

APRIL 17, 2024

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions.

Social Media 290

Social Media B2C B2B Customer Data 290

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? Interesting Campaign Types for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Optimizely

JULY 18, 2018

They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B?

B2C 150

B2C B2B Marketing BigCommerce 150

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success. Use Gated Content. Conclusion.

B2B 150

B2B Marketing Reference SEO 150

GetElastic

MAY 13, 2019

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners.

B2B 151

B2B B2C Channel Customer Loyalty 151

Groove

MARCH 24, 2022

We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction. Have you run into problems that you can’t figure out how to solve? Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Conclusion.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Selling "Inside" of Digital. Looking to implement a headless approach? Read the Guide.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

AUGUST 7, 2023

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products. From B2B services, mobility, travel, healthcare and housing, industries are collaborating as digital ecosystems.

Subscription 235

Subscription B2B Mobile Customer Experience 235

GetElastic

NOVEMBER 19, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. Hence, the need to define your B2B loyalty program. Differences Between B2B and B2C Loyalty Programs. How to Define Loyalty Programs for B2B Customers.

B2B 104

B2B Payment Services B2C Payments 104

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

FEBRUARY 2, 2018

It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. In those positions, he learned how to design for user experience and remove unnecessary elements. Are you planning to take your B2B business directly to consumers with a B2C site? (If Show Up Every Day.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI. to talk about: Their online selling success as a B2B brand.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

Kissmetrics

OCTOBER 5, 2020

You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. How to Work with a Social Media Agency. How to Find the Right Social Media Agency for You.

Social Media 363

Social Media B2B Document Information 363

Retail TouchPoints

SEPTEMBER 28, 2021

Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Hearts on Fire has an Education section, with blogs that explain everything from the importance of the 4Cs to how to clean your diamond.

eCommerce 271

eCommerce B2C Jewelry Outdoor 271

Kissmetrics

AUGUST 25, 2020

In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. The best PPC agencies understand how to use numbers to strategize new ideas that improve your overall ROI. How to work with a PPC agency. Let’s dive in!

PPC 279

PPC Multi-channel Social Media B2C 279

GetElastic

FEBRUARY 4, 2020

Data is especially important when it comes to implementation of ecommerce platforms and new selling strategies, as data collection and how to use it should be the driving forces in what tools and vendors you choose to align with. Gonzales recently shared her experience in the ebook, Getting Started with B2B Ecommerce.

B2B 186

B2B EDI B2C eCommerce 186

Kissmetrics

NOVEMBER 19, 2021

With that in mind, let me show you how to get more quality leads rather than prospects that lead, well, nowhere. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. For example, if you’re a B2B company selling software to small businesses, you might host a product demo.

Webinar 297

Webinar Social Media B2C B2B 297

Pivotree Blog

SEPTEMBER 22, 2022

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. In order to help retailers and brand manufacturers navigate recession periods and the year ahead, this expert panel will share insights into how to shore up people, process and technology. TORONTO, September 22, 2022 – Pivotree Inc.

Webinar 52

Webinar B2C B2B Retail 52

GetElastic

DECEMBER 28, 2021

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Are you confused yet?

B2C 148

B2C B2B Technology Channel 148

Kissmetrics

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. For example, an e-commerce website looking to sell more products , a B2B business may want to increase demo appointments or drive email sign-ups. How to Create a CRO Program. Here’s how to get started.

eCommerce 280

eCommerce SEO Improvements Document 280

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. B2B buyers want to make work purchases in much the same way they’ve become accustomed to making purchases in their personal life. But none of that is true.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

GetElastic

OCTOBER 4, 2018

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. Key Takeaways: B2B buyers demand remarkable customer experience.

B2B 162

B2B Workshop Electronics B2C 162

GetElastic

JUNE 2, 2023

Learn more about headless commerce platforms, the difference between headless and Composable Commerce, and how to determine which headless commerce platform is the best for your business. This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business.

Magento 147

Magento B2C B2B BigCommerce 147

Kibo

JANUARY 26, 2023

The B2B and B2C purchasing journeys are more complex than ever. And it’s top of mind for B2B too — 61% of B2B retailers in a January 2022 Digital Commerce 360 survey indicated that eCommerce platforms and applications were among their top priorities.

eCommerce 62

eCommerce B2C B2B eCommerce Platforms 62

Kissmetrics

FEBRUARY 23, 2021

Below, I focus on sponsored Snapchat filters, how to create them, and why you should. How to Create a Sponsored Snapchat Filter. Are you still unsure about how to use a Snapchat filter for your brand? If you are a B2B company or you target older consumers, then Snapchat probably isn’t for you.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

JULY 28, 2021

Let’s go over what a good content strategy contains and how to create one. Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. Below are the steps for how to find what content is converting: Log into Google Analytics.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. How to Create an Effective Facebook Contest. Now that you’ve seen the value of Facebook contests, let’s quickly dive into how to create an effective one. Use a Simple Form.

Social Media 332

Social Media Definition Channel Games 332

Kissmetrics

MARCH 9, 2021

Lead scores are used to determine how likely a particular prospect is to convert based on specific characteristics. Forty-seven percent of B2B marketers found lead scoring to be effective , with 54 percent pointing to predictive lead scoring effectiveness. How do these characteristics empower them to make a purchase?

B2B 257

B2B Information Marketing Improvements 257

Forrester eCommerce

JANUARY 2, 2024

New year, new search! In 2024, conversational search will grow because of generative AI’s integration into search engine results pages (SERPs). This growth will be most pronounced on Google and, to lesser extents, on Bing, Amazon, and TikTok.

Consumer 235

Consumer B2C B2B Marketing 235

Wiser

OCTOBER 11, 2023

Not to mention, a well-defined business model aids in attracting investors and stakeholders by providing a clear depiction of how the business intends to make a profit and grow over time. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Kissmetrics

JUNE 23, 2020

Over the next 4 weeks, I am going to teach you how to market an e-commerce website. So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Sure, the videos will teach you theories and strategies, but you also need to learn how to execute and implement.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

RetailMinded

JANUARY 3, 2022

Let’s take a look at how you can go about earning loyalty from prospects with the aid of automated outreach solutions that include ample customization options. B2C vs B2B. For example, B2C brands frequently overlook LinkedIn as a suitable platform for outreach, even if it is hugely influential in the B2B space.

B2C 52

B2C B2B Social Media Article 52

FastSpring

AUGUST 7, 2020

This index examined the checkout processes of 266 B2B and B2C ecommerce sites across 12 industries operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings. Where B2B differs from B2C for the user. Where B2B differs from B2C for the user.

Merchant Services 142

Merchant Services B2C B2B Download 142