Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 231

Channel Management Customer Data Technology 231

Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. These deficiencies can make the experience even more drawn out and cumbersome than waiting in line, leading the customer to ask if it’s even worth it in the first place.

Payment Services 283

Payment Services eCommerce Shipping Costs Shipping 283

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? 1) Have Your Own eCommerce Website. Having your own ecommerce operation doesn’t have to be complicated, and gives you an opportunity to manage the message.

Books 108

Books B2C B2B Social Media 108

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Optimizely

DECEMBER 5, 2017

In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Fabric

NOVEMBER 2, 2023

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 A powerful solution for enterprise Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retailers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce.

Payment Services 127

Payment Services Customer B2C Social Media 127

Ecommerce Platforms

FEBRUARY 23, 2021

As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. Your ecommerce software holds your company together and keeps it running when you’re trying to guide your clients through your checkout. The Best Enterprise Ecommerce Platforms.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Ecommerce Platforms

JANUARY 12, 2021

As the eCommerce wave continues to shut down brick-and-mortar stores, savvy physical store owners are adopting what Oracle defines as the next-generation store. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

MAY 15, 2018

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 30

B2C Webinar Marketing Customer Data 30

Optimizely

MAY 16, 2019

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. Here are some of my personal takeaways from the show, including the trends and technologies that will impact ecommerce and Magento customers in the coming year.

Magento 150

Magento Customer Data B2C Events 150

GetElastic

OCTOBER 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

B2B 150

B2B Customer Data B2C Technology 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. Social and live stream commerce.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

GetElastic

NOVEMBER 26, 2018

trillion in business to business   ecommerce sales by 2021.   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. .  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

ESW

JUNE 27, 2018

For direct-to-consumer eCommerce brands and customers alike, the globe is getting smaller. Cross-border eCommerce is taking over as the key growth engine to B2C trade, with a compound annual growth rate of 29.3 Four primary risks that influence international eCommerce include: • Fraud and data theft.

eCommerce 60

eCommerce Merchant Services Shipping Costs Operations 60

Kibo

SEPTEMBER 27, 2021

Personalized shopping technology enables retailers to provide individualized experiences to shoppers across digital shopping channels by leveraging past shopping, behavioral and other data to dynamically display or deliver personalized content during a user’s digital shopping journey. . Improved Customer Engagement and Loyalty.

Payments 62

Payments eCommerce Recommendation Improvements 62

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Ecommerce Platforms

MAY 3, 2023

Shopify vs Shopify Plus: Which is actually best for your ecommerce store? As the “Enterprise” Shopify solution, Shopify Plus offers a host of opportunities to strengthen your sales, and customize your store. Shopify is a leading ecommerce site builder , promising companies all the tools they need to launch and run an online store.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Onilab User Guides

FEBRUARY 15, 2019

Yesterday was the last day of Magento Live Australia 2019 – a huge event that unites Magento innovators and partners to discuss the latest e-commerce trends and share actionable tips on how to make Magento stores more powerful and converting than ever. Full Venia B2C theme; Payment request API integration; B2B theme; GraphQL.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

MAY 31, 2023

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

GetElastic

MAY 16, 2019

And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. This feeling of pushing a rock up a hill doesn’t only refer to businesses that just got started with commerce, but commerce veterans feel it too. .

B2B 119

B2B Merchant Services Multi-channel B2C 119

Kibo

APRIL 26, 2022

Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. What is headless commerce?

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. In contrast, the B2C CRM is built for marketers.

B2C 186

B2C B2B Multi-channel Management 186

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

GetElastic

JANUARY 13, 2019

Essentially, this means making it as simple as possible for customers to find what they need during every interaction, allowing them to purchase when and where they are ready. Interact with customers on their terms. That’s not surprising, given that 75% of online customers expect a response within five minutes.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150