ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person.

B2B 204

B2B eCommerce BigCommerce Omnichannel 204

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

Optimizely

FEBRUARY 27, 2019

When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? In addition to being creative and driven by data, every marketer has to understand the latest tech platforms, the newest social channels, and much more. Today’s Marketers Must Be Technologists. If it doesn’t, it should.

B2C 170

B2C Marketing Technology Channel 170

Optimizely

FEBRUARY 28, 2019

Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work.

B2C 207

B2C Marketing Technology Games 207

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148

Algopix

MARCH 8, 2022

In fact, 85% of consumers indicated they will maintain their online shopping habits post-pandemic, according to a survey from the Alvarez & Marsal Consumer and Retail Group. Business owners that aim to build their own marketplaces must identify their target audiences first, then identify the best channels to reach them.

Merchant Services 78

Merchant Services Payment Services Consumer B2C 78

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Direct and indirect channels can co-exist peacefully. The trick is to identify unique value propositions that differentiate each channel and keep brand identity intact.

Channel 56

Channel B2B Multi-channel B2C 56

Retail TouchPoints

JUNE 9, 2022

CGR CIOs are far more likely to prioritize the sales and marketing function when it comes to technology investments than other industries surveyed (44% versus 32%), because they understand how advanced data and analytics strategies can help these teams succeed. Arming Sales and Marketing Teams with Essential Technology.

Consumer Goods 202

Consumer Goods Consumer Retail B2C 202

Retail TouchPoints

DECEMBER 9, 2020

According to our recent survey , one-third of Gen Z respondents (32%) said they were motivated to purchase from brands that offered comforting and empathetic brand messaging. Our survey found that while Gen Z plans to buy online this holiday season, not all of them would do so given an option to shop brick-and-mortar.

Shipping Costs 148

Shipping Costs Marketing Channel B2C 148

Retail TouchPoints

DECEMBER 14, 2021

Randall Rothenberg: This was from an IAB survey of 300 brands, and we were surprised by the findings around it — we thought they would be more advanced. RTP: Speaking of alternative marketing and sales channels, the IAB report predicts that direct sales on social networks will double to $80 billion by 2025.

Consumer Goods 226

Consumer Goods Consumer Channel B2C 226

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. More than one person talked about the rising cost and diminishing returns of specific acquisition channels.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Personalize communications in a relevant way, and make sure you do it across every channel and on every device.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Optimizely

OCTOBER 30, 2018

At-risk customers look different for each B2C brand. It all comes back to having accurate data on your customers across channels , or you won’t be able to get a full picture of their interactions with your brand. Step 3: Try other channels. For other companies with a longer purchase cycle, this can be as long as a year.

Customer 225

Customer Social Media B2C Channel 225

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 207

B2C Marketing Technology Customer Data 207

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Omnisend

DECEMBER 12, 2023

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case. Marketing channel: emails, ads, press releases, SEO, etc.

Events 88

Events Seminar Marketing Workshop 88

Pivotree Blog

FEBRUARY 27, 2023

Survey findings show low overall satisfaction with eCommerce platforms as many struggle to adapt to complexities of modern business TORONTO, February 28, 2023 – Pivotree Inc. The report’s findings suggest that businesses require more from their current eCommerce platforms as challenges with eCommerce become more and more complex.

Supplies 52

Supplies Management eCommerce Platforms Shipping Costs 52

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. The first step is to find a channel to engage with your customers after they make their first purchase. Send them a quick survey to find out what they’re looking for from your brand.

eCommerce 210

eCommerce Blog Article Games 210

Ecommerce Platforms

SEPTEMBER 16, 2019

Choosing the right sales channel. Do a Small Physical Survey. Doing a survey is as easy as walking in a storefront that owns an online store and asking the requisite questions. ?? It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. Choose The Right Sales Channel.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Kissmetrics

AUGUST 5, 2021

Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. Interview other fitness professionals and post the video on your channel to demonstrate your expertise. You could also run surveys to get feedback. Share Customer and Client Testimonials.

Social Media 319

Social Media B2B Marketing B2C 319

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Also, polished interactions in all communication channels are the foundation for an excellent customer experience.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

GetElastic

NOVEMBER 23, 2022

As a business grows, the system can easily support multi-channel, multi geography and multi-brand. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. According to a Gartner’s survey of CIOs and top managers, companies with high composability expect revenue growth of 7.7%

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

GetElastic

SEPTEMBER 2, 2021

It just requires getting involved with the technology, ensuring your customer data is updated and accurate and making yourself a part of the channel your customers want to use when online making a purchase decision. This is true for both B2C and B2B buying decisions.

B2B 141

B2B Management eCommerce B2C 141

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

Games 59

Games Marketing Multi-channel B2C 59

Elsner

MAY 21, 2020

B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. B2C customers do follow personalizing the buying and selling experience. B2C customers do follow personalizing the buying and selling experience. Below are some strategies for B2B Ecommerce stores: 1. Paid Media. Add Chatbots.

B2B 78

B2B eCommerce Improvements B2C 78

Kibo

JULY 24, 2020

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Even before COVID-19, it was one of the fastest growth channels.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Kibo

APRIL 26, 2022

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Consider the following statistics from a March 2022 Bizrate/Digital Commerce 360 survey of over 1,100 consumers. A pivot to omnichannel shopping is also being adopted by consumers.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

GetElastic

JUNE 7, 2016

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Navigating the omnichannel universe is a challenge for many retailers.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Omnisend

JANUARY 8, 2024

The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs. In the B2C ecommerce space, it’s $68 per customer. What is clear, however, is that brands are recognizing a clear value in taking a multi-channel approach to improving retention.

Customer 88

Customer Customer Retention Social Media X-cart 88

Pivotree Blog

NOVEMBER 28, 2023

Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. Companies can start implementing key strategies such as website optimization, personalization, secure check-out, customer support channels, and using data analytics to understand buyer behavior. and Canada.

B2B 52

B2B Supplies B2C Technology 52

SellBrite

JUNE 7, 2017

Maybe, you send them surveys to find out what they’re really thinking? Diversify your channels – Customers today use a wide variety of platforms to interact with brands so it makes sense to offer them different ways to be loyal to them. Run a post-purchase survey. A survey accomplishes a lot of things.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Kibo

JULY 21, 2022

Even though both approaches lead to sales (nearly 70% of respondents in a 2021 CouponFollow survey said they bought something from a retailer’s website after clicking on a social ad), social commerce is focused on the sale itself happening within a given social platform. Certain things move the needle more than others.

Merchant Services 93

Merchant Services Payment Services Social Media Retail 93

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers. month Pro: $59.99/month month Empire: $99.99/month

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Ecommerce Platforms

FEBRUARY 14, 2019

Users can craft an intelligent buying experience for their customers while integrating all their sales channels (mobile users, social media platforms, your web store, your brick and mortar shop, etc.) This provides stock levels across all your sales channels. Salesforce B2C Commerce. What's Salesforce Commerce Cloud?

eCommerce 131

eCommerce Payment Services Shipping Costs B2C 131