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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.

Mobile 297
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. In a survey of 550 retail executives in the U.S.,

Consumer 290
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Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Forrester eCommerce

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance.

Channel 491
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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

Consumer Sentiment survey of 1,923 adults, conducted from July 7-12, 2020, uncovered profound changes in behavior that are forecasted to stretch even after quarantining restrictions have loosened. The survey of 809 U.S. For example, McKinsey & Company’s latest U.S. A separate study from AI solution provider Qubit.

Consumer 309
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Three Things Consumers Value More than Price When Choosing a Brand

Retail TouchPoints

According to our survey, 61% of consumers say that convenience is more important than price when making a purchase decision. Cross-Channel Consistency An offshoot of this convenience theme is consistency. Ensuring a seamless experience across each of these channels is important.

Consumer 290
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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. Case management functions in omnichannel survey platforms have the power to provide proactive support.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). Some lessons translate well; others, less so.