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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester eCommerce

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 435
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

This means moving away from legacy systems that hinder growth and ROI and embracing modern, agile solutions; and Taking a customer-centric approach : Maintaining a strong focus on understanding and meeting customer needs will be paramount.

B2B 261
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Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

Retail TouchPoints

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 318
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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

We realized that our customers’ definition of ‘convenience’ had changed. So we had to change to meet that new set of expectations.”. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 times more likely to stay loyal to brands that deliver a great experience.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

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Find More of Your Best Customers with Segment Sync

Optimizely

Who are my most loyal customers? The first step in understanding customer loyalty is gathering and unifying all of the historical data you have on your customers’ shopping habits to identify who is truly your most loyal customers. However, customer loyalty looks different for each brand.

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