article thumbnail

How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. In fact, 97% of retailers offer discounts, according to one survey. Cyber Monday ring a bell?

article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Run a post-purchase survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? Promote customer loyalty through offering seamless, 1:1 experiences. As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. …and much more.

B2C 170
article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

According to the survey , 65% of respondents use search engines as their primary method for finding products, and 60% frequently utilize B2B marketplaces like Amazon Business for their purchases. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 222
article thumbnail

How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

article thumbnail

Choose Your Loyalty Service Provider Based On Three Capabilities

Forrester eCommerce

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].

article thumbnail

6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.