How Ecommerce Discounts Hurt Customer Loyalty
Optimizely
NOVEMBER 22, 2018
Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. In fact, 97% of retailers offer discounts, according to one survey. Cyber Monday ring a bell?
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