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The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Optimizely

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and You need to really understand the target customer, the target audience, and then know what words they need to hear and mirror that back to them. But wait, B2B? The importance of writing engaging content that drives revenue.

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld. Although RTP.

B2B 150
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ESW Named As Shopware Gold Technology Partner

ESW

The partnership gives ecommerce brands built on Shopware access to ESW’s suite of solutions to enable all aspects of DTC cross-border expansion, including compliance, data security, fraud protection, taxes and tariffs to checkout, delivery, returns, customer service and demand generation, in as little as four weeks.

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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. A headless commerce platform is when the front-end and back-end of an eCommerce experience are separated. Headless commerce is a major topic for merchandisers and leading brands.

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What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

Debbie Hauss, Editor-in-Chief: It’s difficult for us, as retail editors who write about retail technology every day, to believe that a longtime retail CEO would miss the mark on new technology to that degree. To me it sounds a bit like an over-reaching excuse for failure.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Don Davis, Editor at Large, Internet Retailer. Your customers are on Amazon. Here are the sessions you absolutely have to attend at IRCE 2018. 97% of U.S.

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Best ecommerce apps for your online store

Omnisend

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of tools tailored to your needs. Incorporating the right apps can revolutionize your online store.