Forrester eCommerce

AUGUST 8, 2022

To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces.

Operations 195

Operations Marketing Management Information 195

Forrester eCommerce

MARCH 5, 2020

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 292

B2C Operations Marketing Management 292

Retail TouchPoints

DECEMBER 15, 2023

Kroger has kicked off a multi-year agreement to have Gatik AI ’s autonomous box trucks transport products from the retailer’s Dallas customer fulfillment center to multiple retail locations in the area.

B2C 252

B2C Travel B2B Marketing 252

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 95

Multichannel B2C B2B eCommerce 95

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Although RTP. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

Forrester eCommerce

AUGUST 2, 2021

just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.

Customer Experience 327

Customer Experience Customer Operations Marketing 327

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement. ”

Fashion 245

Fashion B2C B2B Customer Experience 245

Forrester eCommerce

AUGUST 16, 2023

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 369

Apparel Operations B2C Retail 369

Forrester eCommerce

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

B2C 404

B2C B2B Operations Management 404

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

Channel 195

Channel B2C Marketing Customer 195

Kibo

APRIL 8, 2020

Mega retailers like Amazon and Barnes & Noble have big data, sophisticated digital storefronts, and advanced personalization built into the customer journey. In a brick-and-mortar store, endstands and displays are built to draw attention from passing customers, but offer very limited options. This isn’t a new problem.

Books 108

Books B2C B2B Social Media 108

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? As opposed to Amazon, retailers gain access to user data, enabling them to enhance further engagement with customers. This is an interesting synergy for companies that operate both online and physical businesses. Facebook Marketplace. Best Buy Canada.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Forrester eCommerce

JULY 15, 2020

I will be tackling this complex and important analysis to help retailers, brands, and manufacturers choose the best strategy/design/implementation/integration/operations service partners, extending Senior Analyst Lily Varon’s work from a few years ago.

B2C 292

B2C B2B Omnichannel Operations 292

Retail TouchPoints

NOVEMBER 8, 2021

Gatik autonomous delivery trucks deployed by Walmart are now operating daily, without a safety driver, in Bentonville, Ark. We’re thrilled to be working with Gatik to achieve this industry-first, driverless milestone in our home state of Arkansas, and look forward to continuing to use this technology to serve Walmart customers with speed.”.

Workshop 279

Workshop B2C Operations B2B 279

GetElastic

APRIL 23, 2019

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. They have quickly taken over customer service functions for a growing number of businesses. The B2C Experience.

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

MAY 18, 2023

Lisbona attributes a share of her brand’s rapid rise to its early adoption of NetSuite , which laid a “strong foundation” for more analytical business operations and real-time decision-making. “A After six months of B2C sales in the U.S.,

POS 262

POS Channel B2C Social Media 262

Kibo

MARCH 17, 2023

Today’s customer requires greater agility than ever before — they want faster, cheaper, and more accurate delivery options. By implementing flexible fulfillment strategies, retailers can better meet the evolving needs and expectations of customers and remain competitive in the marketplace. According to McKinsey & Co.,

Fulfillment 62

Fulfillment Operations Shipping Costs Merchant Services 62

BigCommerce

APRIL 25, 2018

The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader. Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America. Those days are over.

BigCommerce 385

BigCommerce Merchant Services Customer Payment Services 385

Forrester eCommerce

FEBRUARY 18, 2016

As all organizations operating in Australia understand, the line between brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies, services and products on their own terms. Instilling an understanding of customer emotions into design experiences and branding strategy.

Customer Experience 186

Customer Experience Marketing Customer B2C 186

365 Retail

MAY 14, 2024

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals. trillion euros by 2025.

B2B 52

B2B eCommerce B2C Fulfillment 52

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

JUNE 15, 2021

Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. We look forward to partnering with the seasoned team at Seven Oaks as we leverage their operational and public company expertise.”.

B2B 282

B2B B2C eCommerce Platforms Mobile 282

Forrester eCommerce

MAY 2, 2024

Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair – this vital organ can […]

Marketing 212

Marketing Operations Improvements B2C 212

Retail TouchPoints

APRIL 18, 2024

The Ultimate Try-Before-You-Buy Experience’ The experience is powered by Minoan , a B2B2C marketplace that helps hospitality operators connect their customers to brands they feature. Founded by Jet.com and Walmart veteran Marc Hostovsky in 2019, Minoan is looking to enable an entirely new kind of retail — native commerce.

Travel 256

Travel Banking Retail B2B 256

Wiser

OCTOBER 11, 2023

The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 235

Subscription B2B Mobile Customer Experience 235

Groove

MARCH 24, 2022

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Because all digital marketing agencies function differently, we’re sharing how we operate and insights from our standpoint. Groove operates using a variety of services.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

JANUARY 18, 2022

Regina Gwynn, Co-Founder of Black Women Talk Tech , noted that funding tends to be a particular challenge for Black entrepreneurs running B2C companies. Why a Good Diversity Program is an Integral Part of Any Operation. With this in mind, the ultimate goal should be for diversity efforts to become just a normal part of operations.

Payment Services 229

Payment Services Customer Fashion Apparel 229

365 Retail

MAY 15, 2024

In 2023, Akeneo expanded its offer and sharpened its operations to enhance product experiences for brands, manufacturers, retailers, and distributors on a global scale. and crossed the 850 worldwide customers threshold, led by major North American companies, including CarParts.com, Arc’Teryx, DSW, Nautica, Belvins, TaylorMade, and Chico’s.

B2C 62

B2C B2B Events Customer Experience 62

Kibo

DECEMBER 29, 2020

We can only think about where our customers will take us. To keep our businesses going and to ensure customers that we will continue to provide them with great products and services, we are now willing to go to extreme lengths to meet our customers wherever they are. Incentivize all teams to take a customer-first approach.

Operations 83

Operations eCommerce Customer Experience Channel 83

Retail TouchPoints

SEPTEMBER 26, 2023

“The practices the FTC is challenging have helped to spur competition and innovation across the retail industry, and have produced greater selection, lower prices, and faster delivery speeds for Amazon customers and greater opportunity for the many businesses that sell in Amazon’s store.”

Small Business Retail 253

Small Business Retail B2C Electronics Fulfillment 253

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150