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Digital Experience Technology Success Metrics For Marketers

Forrester eCommerce

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. My latest published report Drive Your Digital Experience Investments And Operations With The Right Metrics provides a […].

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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester eCommerce

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Own your customer data.

B2C 210
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Find The Marketing Planning And Operations Tool That Meets Your Needs

Forrester eCommerce

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 283
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Marketing Efficacy And Operations Hinge On Marketing Resource Management

Forrester eCommerce

To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

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Rue21 Adds New CIO to Revamped Leadership Lineup

Retail TouchPoints

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement.

Fashion 236
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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