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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 258
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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. By training your team. The holidays are a gold mine for increasing your B2B sales. How do you prevent a sales mishap?

B2B 290
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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78
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5 Ways to Instantly Gain More Leads

Kissmetrics

Host a Training Webinar. A training webinar is your opportunity to showcase your knowledge and experience. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

Webinar 297
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

AI can be trained to feel more personal, but proceed with caution. Become a trained ally : Beyond in-the-moment opportunities, generative AI helps retailers improve the consumer experience long-after the first – or 50th – sale. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246
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B2B Businesses Beware: Pivotree Report Finds New Buying Behavior is Here to Stay

Pivotree Blog

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52