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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

25% sell through Facebook (40% on social media as a whole). In the last year, shoppers have spent the most with ecommerce marketplaces ($488), closely followed by major online/offline brands ($409) such as Nordstrom or Best Buy. Types of online goods purchased. 78% of online shoppers want more images from ecommerce sites.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. When sites are stripped bare by bots, it’s not the bots that get blamed — it’s you, the retailer. Bot traffic jumped 106% year-over-year in 2021.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

So it's no wonder that for many online retailers, it's one of the busiest days of the year. From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing.

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How to Leverage Influencers to Sell More on Amazon

SellBrite

Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. High engagement When it comes to engagement, micro-influencers have social media’s biggest celebrities beat.

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July 2019 Monthly Marketing Recap

ROI Revolution

We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news. CPG companies are increasingly working with online retailers, selectively selling D2C, and acquiring more D2C brands. Health/beauty.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. These transactions, via online retail stores, are known as CBD ecommerce. Learn ways your business can navigate this niche and begin selling CBD via online stores.