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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. And of course, all for free. ??. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. As I mentioned above, it is a 4-week course. Lesson #2: SEO & Content Production.

eCommerce 363
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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

PPC 113
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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

PPC 166
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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78
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How to Use Google Trends in Marketing

Kissmetrics

Of course, there are a million other factors that go into deciding what content to create, but Google Trends at least tells us what is popular. Whether you’re a blogger, content marketer , or SEO, you need to find interesting topics people want to read about. This has many SEO-related benefits, too. Get Ideas for Blog Posts.

Marketing 335
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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. How Lead Magnets Can Grow Your Business.

Customer 360