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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

And of course, all for free. ??. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks. As I mentioned above, it is a 4-week course. So what exactly will I learn?

eCommerce 363
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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Which social media sites are they on?

PPC 259
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

PPC 166
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Kissmetrics

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. For one, PPC ads can reach people on a variety of channels and networks.

PPC 315
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How to Use Google Trends in Marketing

Kissmetrics

Of course, there are a million other factors that go into deciding what content to create, but Google Trends at least tells us what is popular. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see.

Marketing 335
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5 Ways to Convert Paid Ad Leads

Kissmetrics

You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. This, of course, is the challenge of paid marketing. Direct Leads to Forms on Social Media. Another way to increase conversions from your paid ads leads is to drive direct leads to forms on social media.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We continue to attend shows, expand our social media following, and update our website for improved customer experience. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers.