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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. In many ways, brand awareness is about how recognizable you are. First, you would see how many impressions it’s getting.

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

PPC 247
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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 370
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Kissmetrics

Here’s how to do it. Before I dive into the specifics of building one, it’s important to define the key components of a funnel and how they should work together to make sales. They may find it through your PPC ads, in search results, or even through social media. On the other hand, PPC ads can be expensive.

PPC 315
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10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Here’s what we recommend: 1.

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Let’s get right into how to do this step-by-step. What is Content Marketing?

PPC 417
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How to Use Google Trends in Marketing

Kissmetrics

This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see.

Marketing 335