Remove retargeting-campaigns
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Invest in local Facebook ads , and then retarget, retarget, retarget. People often focus purely on creating their remarketing campaigns and placing retargeting pixels, then assume they can set and forget. What is retargeting? A Note on Granular Ad Campaigns [+ a Framework!]. But how?!”. Mistake #1.

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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. We’ll discuss and answer those and other niche paid media campaign questions next.

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting. Leverage retargeting, reporting and optimization. No matter the ad format you choose, be sure to optimize your campaigns around high-impact keywords to increase web traffic with a low CPC. This is called retargeting.

Customer 368
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How To Increase Online Sales: 10 Killer Ideas

Groove

In this blog, we are going to break down 10 ways you can begin to increase your online sales. Have a bulletproof retargeting plan. This custom audience retargeting will create a consistent brand experience across all platforms and strengthen your overall message. Have a Bulletproof Retargeting Plan. Prune your catalog.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Spreading the spirit of Hope - Sephora Sephora, the universal beauty brand, decided to spread ambition and joy in its holiday marketing campaign. Giving back to the Community - M&S M&S launched the campaign “Gift of Giving” for the holiday season. This particular campaign led to the creation of 9,200 new Target.com accounts.

eCommerce 244
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Is Direct Mail Marketing Making a Comeback?

Optimizely

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195
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Keep Facebook on your media plan. But don’t stop there.

Liveintent

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business.

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