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February 2024 SEO News Recap

ROI Revolution

Welcome to our February 2024 SEO News Recap! This month, we have the latest news on TikTok SEO, a new name for Google’s AI, residual impacts from last year’s Helpful Content Update, and more. INP reports are already available in Search Console. Is TikTok Really a Search Engine?

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8 Useful TikTok Marketing Tactics

Kissmetrics

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Marketing 362
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. For example, Facebook ads will need to be vastly different from TikTok ads. Enter content marketing.

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March 2024 SEO News Recap

ROI Revolution

Welcome to your March 2024 SEO News Recap! Jump to each March 2024 SEO News Recap news topic using the links below: Key Takeaways from the March Algo Updates Manual Actions Hit Websites After Google Spam Policy Updates Which Aspects of Page Experience Are Used in Rankings? Check out February’s recap here.

SEO 78
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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Kissmetrics

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. That helped her products appear more often and higher up in searches. That’s the key.

Marketing 352
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Paid Search Marketing for E-commerce. Paid Search Marketing for E-commerce. Paid Search for E-commerce Strategies. Not quite. Set your budget. Publish your ad.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

And that is the kind of stuff that AI is great at — the bullet points, SEO-optimized titles, everything like that. Playing the SEO Game One trickle-down effect of having more (and more detailed) product copy is the positive impact it can have on search rankings. “If It was absolutely mind-numbing.

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