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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Kaviyo and ActiveCampaign are two of the industry's best marketing automation solutions. By 2026, eCommerce sales will skyrocket to almost $7.5

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The importance of data cleaning in marketing analytics

Funnel.io

This post is an expansion on an excellent piece titled “ Data Cleaning IS Analysis, Not Grunt Work ” by Randy Au, here in the context of marketing analytics. In his article, Randy talks about an often undervalued aspect of any analytics journey: data cleaning.

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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Start by Becoming an Influencer in a Niche Field.

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How to Get Useful Data From Losing and Inconclusive A/B Tests

Kissmetrics

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. There’s a ton you can do with inconclusive or losing A/B testing data. Why A/B Testing Is Crucial to Digital Marketing Success. Then, use these tips to make the most of your data.

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10 Best Practices for Joomla SEO

Kissmetrics

Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). What Is Joomla? Pros and Cons of Joomla.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy. This is where a solid email marketing strategy, in tandem with a reliable email marketing tool , can work wonders. This combination allows marketers to send out relevant, personalized emails that convert.

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How to Recover From Any Google Penalty

Kissmetrics

The following triggers often cause Google penalties: keyword stuffing hidden links duplicate content irrelevant keywords bad redirects cloaking spyware, adware, and viruses data issues bad links. SEO is a complex game full of surprises. Penalties can be given automatically by Google’s algorithms or manually, by any of Google’s human auditors.

SEO 275